Shield Shield
JavaScript disabled or chat unavailable.
Help  |  Search  |  Contact Us 
Research Guide: Entrepreneurship
Scope:  This guide is a selected list of resources that will be useful for locating information on small business. These resources include print materials available in the Stewart Library, and electronic resources, some of which may be available only to WSU students, faculty, and staff.  

Table of Contents:

Market Research


Library Databases & Internet Resources

Market research covering U.S. and international markets. Reports cover Market Drivers, Market Segmentation, Distribution, Consumer profile, Market Size, Advertising Promotion, and more.

Users are required to create a profile when first accessing, then logging to get into the database.

Includes Industry Surveys, covering a variety of industries including: Aerospace, Alcoholic Beverages, Banking, Broadcasting, Homebuilding, Retailing, Telecommunications, Publishing, and more. The surveys include current profile, industry environment, industry leaders, revenues and more.

Provides a variety of business news sources and profiles on several industry markets. These include Banking, Chemicals, Computer & Telecommunications, Food & Beverages, Leisure, Real Estate, and more. To access Business news select Business under Academic Search Forms, then click on the Business News link. To Access Industry news, select Business under Academic Search Forms, then click on the Industry & Market link.

  • ABI Inform

Divided into three databases

ABI/Inform Dateline

Contains news and analysis of local markets from major business publications, magazines and local newspapers.

ABI/Inform Global

Provides access to a variety of business periodicals worldwide. Useful for getting in depth scholarly information.

ABI/Inform Trade & Industry

Contains business periodicals with a trade and industry focus. Users of this database may get industry information, competitive markets, marketing trends and more.

ABI/Inform databases may be searched individually or combined. To combine databases select one of them then click on the link "Databases Selected", check each of the desired databases and click "Continue."

Periodical database devoted to a variety of business topics. Many articles available in full-text.

Enhanced Business Searching may be used for obtaining Industry Profiles, Market Research Reports, and more. To access Enhanced Business Searching, Click on the "Choose Databases" tab at the top of the screen, then click on the "Enhanced Business Searching Interface" link.

There are many Industry Profiles including:

  • Broadcasting and Telecommunications
  • Construction
  • Food and Beverage Stores
  • Manufacturing
  • Retail Trade

There are many Market Research Reports including:

  • Automotive News Analysis
  • Financial Services News Analysis
  • Retail News Analysis
  • Travel News Analysis
  • Manufacturing News Analysis

Enhanced Business Searching may be accessed by:

  • Click on the Choose Databases tab from the main search page.
  • At the bottom of the database description, there is a link for Enhanced Searching Interface.
  • Click on the link and the home page for enhanced searching appears.

Full Text of over 300 U.S. and International Newspapers.

Full and current access to the premier financial newspaper.

  • 2002 NAICS Codes - U.S. Census Bureau (

Definitions of each industry classification code.



Reference Materials

  • Dictionary of Market Research - Reference HF54158.2.V36 1987
  • Market Share Reporter - Reference Area Table 6 HF5410.M35 2006

Two volume set updated yearly providing Market Share statistics on products and industries, arranged by the Standard Industrial Classificaton Code (SIC) and includes the North American Industrial Classification System (NAICS) codes for each entry.

  • Ward's Business Directory of Private and Public Companies -

Reference Area Table 6  HG4057.A575 2005

Eight volume directory of public and private U.S. Companies. Volume 8 contains a directory of the North American Classification System (NAICS) and company rankings within this system.



  • Business to Business Market Research: Understanding and Measuring Business Markets

HF5415.1263.M365 2005

  • The International Handbook of Market Research Techniques   HF5415.2.H284 2002
  • Market Research   HF5415.2.B57 2002
  • Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight  HF5415.122.M65 2002


Business Plans


Reference Materials

  • Business Plans Handbook: A compilation of Actual Business Plans Developed by Small Business throughout North America  Reference Table 6  HD62.7 .B865 1998
  • The Ermst & Young Business Plan Guide  Reference Table 6  HD62.5.S556 1993




  • The Definitive Business Plan (Second Edition)  HD30.28.S8 2002
  • Bankable Business Plans  HD30.28.R644 2004
  • CPA's guide to developing effective business plans, 2001  HD30.28.B47 2000 
  • The Business Planning Guide: Creating a Winning Plan for Success  HD30.28.B362
  • How to Prepare a Business Plan  HD62.7.B55 2004
  • The Successful Business Plan: Secrets and Strategies (Fourth Edition) HD62.5.A344 2003
  • Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing your Company's Future (Fifth Edition) HD30.28.P5 2001

Presents detailed information on developing plans including the business plan and the marketing plan, financial documents, supporting documents, tax information, and packaging and updating the plan.


Internet Resources

Basic information on developing a business plan

    Includes sample business plans, marketing plans, tips for presenting plans, and other useful links. 
  • Writing a Business Plan  
    Discusses elements and guidelines for the preparation of a business plan.  
  • CCH Business Owner's Toolkit 
    Includes downloadable sample plans that illustrate required content.   
  • More Business 
    Sample business and marketing plans, contracts, etc.  
  • Business Plan Roadmap to success 
    From the Small Business Administration.  A tutorial and outline of the business plan.

Gives information on developing the business plan, including determining if your business idea is feasible, creating the business plan, and market analysis.,7253,,00.html

Provides basic information on developing a business plan including what type of plan is needed, identifying financial goals, and the elements of the business plan. 





  • The Marketing Plan (Third Edition)  Reference HF5415.13.C6348 2001
  • The Marketing Plan: A Handbook  Reference HF5415.13.W66 2003
  • Powerhouse Marketing Plans: 14 Outstanding Real-life plans and what you can Learn from them to Supercharge your own Campaigns  HF5415.13.J5878 2004
  • The Market Planning Guide: Creating a Plan to Successfully Market your Business, Product, or Service  HF5415.122.B36 2002
  • The Marketing Plan: A Step-by-Step Guide  HF5415.13.W48 2002
  • The Marketing Plan: How to Prepare and Implement it  HF5415.L83 2001
  • Marketing your Business: A Guide to Developing a Strategic Marketing Plan  HF5415.135.N957 2003
  • Preparing the marketing plan  HF5415.13 .P3248 2000
  • Marketing on a tight budget : an action guide to low cost business growth  HF5415.13.F67 2000 
    (Chapter 11:  The one hour marketing plan)  
  • The Internet marketing plan  HF5415.1265.B39 1997 
  • Marketing Plans: How to Prepare them, how to use them  HF5415.13.M369183 1999
  • Marketing Planning Guide (Third Edition) HF5415.13.S874


Internet Resources

Provides a sample marketing plan for a hypothetical company. A link is provided for other sample plans.


Full detailed tutorial on writing a marketing plan.

Contains marketing plans, programs, and Small Business Management Articles and Resources


General Entrepreneurship Information


Local Internet Resources

Provides resources related to starting and operating a business in Utah. These resources include:

  • Starting a business - Information about preparing a business plan, financial resources for you business, business structure, counseling and resources, and more
  • Running your business - Includes Government business requirements and Human Resources Assistance
  • Relocating a Business to Utah - Information about moving a business into the state of Utah such as the economy, demographics, and the labor market
  • Closing a Business - Provides information about dissolving and changing a status of a business.

Provides assistance to those interested in starting a small business.

Provides opportunities for students to learn Entrepreneurship through networking with other entrepreneurs, attending association activities, and building small businesses.

  • Doing Business in Utah: A Legal Guide Reference KFU213.U8.d54 2004 (Reference Table 6)

Provides legal information about running a business in Utah, including business entities, trade regulations, taxation, labor, evironmental law, real estate, and more. This resource is also available online at

Provides information and instructions on starting a business in Utah including regulations, assistance, your business structure, tax information, and more.

  • Utah Business HF1.U89

Monthly periodical providing business news for the state of Utah. Many of the articles are available in on the Utah Business website:


National Internet Resources


Provides how-to information for entrepreneurs starting and operating their own business.

Contains links to several resources on the web for starting and running a small business.

  • Entreworld: Kaufman Center for Entrepreneurial Leadership 
    Wide range of subjects divided into three categories: Starting your Business, Growing your Business and Supporting Entrepreneurship. There are helpful articles and research links included. Of special note is the Business Information Center."  (Glenda Neely, University of Louisville)
  • Entrepreneurial Edge:  The Edward Lowe Foundation 
    Devoted to championing the entrepreneurial spirit and promote his philosophy of fostering and nurturing the American entrepreneur. Contains a "quick search" area for finance, human resources, leadership and management, legal issues, marketing, operations and technology. Information resources area includes business builders and best business links. (Glenda Neely, University of Louisville)
  • Entrepreneur.Com: The Online Small Business Authority 
    Maintained by Entrepreneur Magazine to support new business ideas and growing companies.  Contains selected articles from the publication and resources for business developers. "Small Business Tools" section enables one to download ready-made business forms and search a software library; "Entrepreneur's Databases" include links to categories of franchising opportunities (fastest-growing, top new, home-based, etc).  (Glenda Neely, University of Louisville)
  • Entrepreneur's Reference Guide to Small Business Information
    Contents include: "Introduction, Getting Started, Raising Capital, Managing Your Business, Human Resources, Marketing, Doing Business with Government, International Opportunities, Research and Information Gathering, Looking At the Numbers, Handbooks and Guides, Information about Companies, Indexes, Databases, Other Information Sources, Keeping Current, and Index."  (Glenda Neely, University of Louisville)

General business search website. Includes a variety of links for small business.




  • Utah Business Directory Reference HF5065.U8.U78 (Table 6)
  • Encyclopedia of Business Information Sources 20th edition  Reference HF5351.E93 2005

Helpful directory of business sources; includes a section on small business.

  • Going Solo: The Best Resources for Entrepreneurs & Freelancers  Reference HB615.G54 1999
  • Small Business Bible Reference HD62.7.S53 2003
  • The Entrepreneur's Desk Reference: Authoritative Information, Ideas, and Solutions for Your Small Business   HB615.A72 2003
  • The Small Business Handbook: The Entrepreneur's Definitive Guide to Starting and Growing a Business

Second Edition  HD62.7.W42 2001

  • The Business Start-up Kit: Everything you need to know about Starting and Growing your Business

HD62.5.S79 2003

  • Entrepreneurship Second Edition  HB615.L265 2000
  • Getting Started in Entrepreneurship   HD62.5.K35 2001
  • The Complete Small Business Guide: A Sourcebook for New and Small Businesses

Reference HD62.7.B367 2002

Small Business Financing

  • How to Raise Capital: Techniques and Strategies for Financing and Valuing your Business

HG4027.7.T55 2005 Davis Campus

  • Entrepreneur Magazine: Guide to Raising Money  HG4751.E58 1998
  • The Portable MBA in Entrepreneurship  HD62.5.B94 1994
  • Venture capital: The Definitive Guide for Entrepreneurs, Investors, and Practitioners   HG4751.V463 2001
  • The Ernst & Young Guide to Financing for Growth  HG4061.G368 1994
  • The Small Business Money Guide: How to Get it, Use it, Keep it  HG4027.7.L66 1999 

Trade Associations

  • Encyclopedia of Associations  Reference Desk
  • National trade and professional associations of the United States, 1999  Reference HD2425.N37 1999
  • The Directory of Business Information Sources  Reference HF54.52 .U5 D567 2000
    Includes associations, newsletters, magazines & journals, trade shows, directories & databases, and Web sites.
  • Trade Associations on the Web (Trade Associations in the Yahoo Directory)
    A collection of Internet sites providing information about a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions.


Research Assistance



If you find something that is not available in full text or not available in the library, you may request the item through Interlibrary Loan . Requests should be made in advance and allow a minimum of 7 days to fill the request. If you need further assistance or have any questions you may:

  • Stop at the Reference Desk located on the middle level at the north end of the library
  • Call the Reference Desk at (801) 626-6415 or Toll free (877) 306-3140
  • Click on Live Assistant from the Library Home Page
  • Email the Reference Desk at

Or contact the Business & Economics Librarian


Updated June 17, 2010 . Please send comments to Ed Hahn
Weber State University, Stewart Library. Copyright © 2016 All Rights Reserved.

Stewart Library - Weber State University - Ogden, Utah 84408. (801) 626-6403 - Copyright © 2008 ALL Rights Reserved