Before doing any research, decide what it is you need to find out,
and develop clear concise questions
. For example,
instead of saying "I need information to help do a marketing
plan for Company X", you might break this down into the following
- Who are Company X's primary competitors in the area served by
- How big are their stores (number of employees)?
- What are their sales per store?
- What is their market share?
- What are basic demographics for the area served by this company?
(population, income levels, age distribution, ethnic breakdown,
- What is the cost of advertising in the local media for this
area (newspaper, television, radio, etc.)?
As you start to locate information, you may come up with other questions.
Make sure there is a reason for finding all of the information you
are searching; make sure it is relevant.You might start by writing
out a list of questions and stating reasons why you need this information.
If you can't think of a reason why you need the information, you probably
don't need it:
- I need to know what advertising costs are for the area because
I will be advertising a new product here.
- I need to know what the demographics are for the area because
I want to market to higher income areas.
Once you've identified your organization and have developed clear,
concise questions, take a look at the organization's homepage
. Here you'll find a variety of information, depending
on the organization. This may include financial information, organization
mission statement/goals, organizational hierarchy, employment opportunities,
directory information, product/service information, current news,
and more. Once you've gleaned what you can from the homepage, then
consult other sources.
- The marketing plan: A handbook
- The marketing plan Ref HF5415.13.C6348 2001
Planning the development of a marketing plan; Scanning your
environment; Establishing goals and objectives; Developing marketing
strategy; Developing marketing tactics; Forecasting for your marketing
plan; Calculating important financial ratios for your marketing
plan; Presenting the marketing plan; Implementation.
- How to develop a strategic marketing plan : A step by step
guide HF5415.135.P33 2000
Strategic section; Tactical section; The strategic marketing
plan in action; Checklists for developing competitive strategies;
- Marketing audit handbook: Tools, techniques & checklists
to exploit your marketing resources HF 5415.16 .W55 2002
- Preparing the marketing plan HF5415.13 .P3248
- Marketing on a tight budget : An action guide to low
cost business growth HF5415.13.F67 2000
(Chapter 11: The one hour marketing plan)
- Anatomy of a business plan : A step-by-step guide to
building a business and securing your company's future
(Part II: The marketing plan)
- The Internet marketing plan HF5415.1265.B39
- How to write a successful marketing plan : A disciplined
and comprehensive approach HF5415.13.H522 1990
- The marketing plan: How to prepare and implement it
- Marketing your business: A guide to developing a strategic
marketing plan HF5415.135.N957 2003
- The marketing plan : A step-by-step guide
- Marketing plans that work HF5415.13.M3154
- How come your marketing plans aren't working? : The
essential guide to marketing planning HF5415.13.M6
- Marketing plans : How to prepare them, how to use them
- The market planning guide : Creating a plan to successfully
market your business, product, or service
- Marketing planning in a total quality environment
Business Marketing: How to Develop a Marketing Plan
Includes sample marketing plans.
Templates and samples of business and marketing plans.
- Demographics USA Reference Table 5B HC110.C6
Covers population and race/ethnicity, age/sex groups, household
related data, Effective Buying Income, and retail sales. Contains
extensive maps and demographic, economic and commercial/industrial
- Mediamark research magazine audiences
and page exposures report Reference HF5415.3.M43
This survey provides detailed demographic and marketing segments
of media audiences. The coverage is similar to the Simmons service.
- American incomes: Demographics of who has money Reference
Table 5B HC110.I5 A447 2001
Provides data on household income, men's versus women's income,
discretionary income, wealth, and poverty trends.
- The sourcebook of zip code demographics Reference
Table 5B HA203.S66
Includes statistical data on more than 150 characteristics such
as age, race, income, households. Includes a mapbook of zip codes
for metropolitan areas.
- International marketing data and statistics
Reference Table 6 HA42.I56
- A statistical portrait of the United States: Social
conditions and trends Reference Table 5B HA214 .S84 1998
Contains 12 thematic chapters with tables and charts and an appendix
with detailed tables.
- Population abstract of the United States Reference
Table 5B HA202 P67 1993
Information is organized alphabetically by state. Each state section
contains: a brief history of the formation of the state; a breakdown
of urban and rural population from the earliest census to the
present; current and historical population totals for all counties
and incorporated places of 10,000 or more; and 1990 population
totals for county subdivisions and places in the United States.
- Business statistics of the United States Reference
Table 6 HA3001.B875 2000
Abstract of the U.S.
Since 1878, the Statistical Abstract has been the single most
authoritative source of facts about the people, institutions and
economy of the country. This is a publication of the Census Bureau
and is compiled from government and private sources and is an
excellent place to start when looking for statistics. This is
an annual and covers a broad range of topics, mostly related to
the United States, but includes some international data. Most
recent print edition is located at the Reference Desk.
Older editions in Government Documents - C 3.134.
- Stat USA
(Some of this is available only in the library)
Full-text, federal statistics database. Contains over 300,000
reports and statistical series of business and economic data including:
General Economic Indicators, Housing & Construction, Employment,
Manufacturing & Industry, Monetary Statistics, Today's Global
Business Opportunity Leads, Current Exchange Rates, Current &
Historical Trade Leads, Market & Country Research, International
Trade Statistics, Current Press Releases & more.
A collection of statistical resources offered by the U.S. Census
Bureau. Includes the following titles: Building Permits, County
Business Patterns, International Trade Data, Occupation by Race
and Sex, USA Counties, and 1990 & 2000 Public Law 94-171 Data.
Profiles of General Demographic Characteristics - United States
& All states by county and city. Sex, Age, Race, Relationship,
Household Type, & Housing Tenure.
The Census Bureau's primary vehicle for distributing: 2000 Census
of Population and Housing, 1997 and 2002 Economic Census, American
Community Survey, 1990 Census of Population and Housing. You can
use American FactFinder to find statistics about population, housing,
industry and business. Currently includes: 2000 Census Population
and Race Data, 1990 Census Basic and Detailed Tables, American
Community Survey 2000-04, 1997 and 2002 Economic Census, Data
Basic Reference Maps (2000 Geography) Thematic Maps (1990 Geography)
& Search Address Feature, and Census Tract Street Locator.
New 2000 census material is being included as it becomes available.
- Population Reference
Providing information on 95 demographic variables within the United
States and throughout the world.
Official statistical information available to the public from
the Federal Government. Tracks economic and population trends,
health care costs, aviation safety, foreign trade, energy use,
farm production, and more. Access official statistics collected
and published by more than 70 Federal agencies without having
to know in advance which agency produces them. Browse by topic,
agency or search for key words or phrases. Use MapStats
to profile your State, county, Federal judicial district, or congressional
- Kids count data book Reference Table 5B
- Utah health profile RA447.U8
- Maternal and infant health in
Utah Reference RG961.U8 R4 1997
- Child and adolescent hospitalizations
for most frequent and expensive conditions in Utah
Reference RJ 242.C46
- Suicide in Utah Reference HV 6548.U5
- Utah youth household survey on substance abuse: Survey
conducted for Utah Division of Substance Abuse (1997)
HV4999.3.U8 U82 (older editions: HV4999.3.U8 U80)
- Mortality by cause, sex, age and autopsy, residents:
Utah Reference HB1355.U8 M66 2001
- Leading causes of death in Utah by age and sex Reference
- Injuries in Utah Reference HB1323.A2
- Women's (and Men's) Health in Utah
Reference RA410.8.U8 W65
- Community health status: Selected measures of health
status by small area in Utah Reference RA447.U8
- Statistical abstract of Utah (published every 3 years)
HA661.S723 - Ref Desk
, WSU Davis Ref Desk
- Overview of the 2001 health status survey
- Health Care State Rankings RA407.3.H423 - Reference
- Women's Health in Utah 1996 Reference
Medical Conditions in Utah
of Child Well-Being in Utah
Dept. of Health - Data & Statistics
- Utah Health Care
Department of Health Publications List (Publications
by Topic or Chronological Order)
Utah Department of Health Indicator Based System for Public Health
Health Care Statistics, Vital Statistics & Records, Public
Health Assessment. IBIS-PH Provides a primary point of access
to a variety of information available through the Utah Department
of Health, including reports, health measures, and numeric public
health data. Includes: IBIS-Q Interactive Public
Health databases available on the IBIS Internet Query System.
Includes a variety of data, including ER visits, hospital discharges,
infant mortality, cancer registry query system, and other health
- County Quick Facts
Counties - Utah
Counties - Income Data
Scroll down to Health or Human Services for links to
Utah government agency sites.
Health, An Annual Review
Department of Health--Vital Statistics
in Utah from the Department of Public Safety, Bureau
of Criminal Identification
of Criminal Justice Statistics
The Sourcebook of Criminal Justice Statistics brings together
data from more than 100 sources about all aspects of criminal
justice in the United States, which are displayed in over 600
tables. Older editions are in Government Documents.
- Uniform Crime
Reports (Crime in the United States) -- The Uniform
Crime Reporting Program is a nationwide, cooperative statistical
effort of over 16,000 city, county, and state law enforcement
agencies voluntarily reporting data on crimes brought to their
attention. Crime statistics are given for the United States,
regions, states, counties, cities, towns, and college/university
campuses. Geographic levels for which statistics are presented
vary from subject to subject. Subjects include: violent crime,
murder, forcible rape, robbery, aggravated assault, property crime,
motor vehicle theft, arson, offenses cleared, persons arrested,
weapons used in violent crime, and statistics about law enforcement
personnel. J 1.14/7: Reference Table 9B Older editions are
in Government Documents.
Victimization - National Crime Victimization Survey
Report This report summarizes criminal victimization levels
and rates. It also includes other findings about the characteristics
of victims and examines trends in victimization rates. Government
Documents - J 29.11/10: . Also online
(scroll down to "C" section).
Offenders & Victims This report gives solid answers
to the most frequently asked questions about the nature of juvenile
crime and victimization and about the justice system's response. Reference
Table 5B - J 32.3:J98/15: Also online
- Crime Statistics for
Utah From the Utah Commission on Criminal and Juvenile Justice
- Utah State Bureau of Criminal
"The mission of the Bureau of Criminal Identification is
to compile and provide quality, timely computerized criminal history
information to assist criminal justice agencies and the public
in the identification, detection and apprehension of the criminal
- Centers for Disease
Control and Prevention
- MMWR: Morbidity
and Mortality Weekly Report
- National Center
for Health Statistics
Collects and analyzes and disseminates health statistics, such
as the U.S.
Vital and Health Statistics
- WHO Statistical
Information System (WHOSIS)
Statistical reports on many topics. From the World Health Organization.
Abstracts of the U.S.
- U.S. Census Bureau
"Health, United States presents national trends in health statistics
on such topics as birth and death rates, infant mortality, life
expectancy, morbidity and health status, risk factors, use of
ambulatory care and inpatient care, health personnel and facilities,
financing of health care, health insurance and managed care,
and other health topics. " HE 20.7042/6: - Reference Table 5B.
Older editions are in Government Documents.
Record of Health & Medicine
"This book provides statistics on : health status and lifestyle
of Americans; health care establishments; health care programs;
medical professions; politics, opinions, and law; medical practices
and procedures; health care costs; and international rankings
and comparisons. Data gathered from approximately 300 sources
including the U.S. federal government, newspapers, business
periodicals, trade magazines, association publications, and
others. The source is listed for each set of statistics. The
Keyword Index is cross-referenced for easy access." RA407.3
S732- Reference Table 5B.
- Health & Healthcare of the United States
Compilation of demographics, vital statistics including births
and fertility as well as deaths and causes, healthcare resources
including healthcare personnel and facilities, and Medicare data.
Data has been compiled from various federal and private sources
and is available at the county and metropolitan area level. RA407.3
H415 - Reference Table 5B.
Health, United States
"Provides summaries of statistical information on topics that
will be of concern in health care reform. Covers such topics
as: policy considerations; behavioral managed care approaches;
managed behavioral health care; behavioral health care in HMOs;
mental health epidemiological data; Medicare and Medicaid programs
on mental health; mental health services in rural areas; and
data on mental health providers." HE 20.8137: Government Documents.
National Safety Council - "Source of accurate, comprehensive
& objective statistics on unintentional injuries, their
costs, trends and other characteristics. New estimates of deaths,
disabling injuries and costs for 1998 Final mortality statistics
for 1996, Updated occupational injury and illness incidence
rates from BLS (for 1997), and the Council's Occupational Safety/Health
Award Program (for 1998), new information on lifetime risk of
fatal work injury, occupational risks to young workers, new
information on length of disability due to upper extremity musculoskeletal
disorders, new research on the effects of recent speed limit
increases, current data on the nature of injury in home fire
deaths, & new data on commercial chemical incidents." Formerly
known as Accident Facts. HA217.A42 - Reference Table 5B
Statistics of the United States
National Center for Health Statistics. Detailed statistics on
marriage, divorce, abortions, and mental health hospitalizations.
HE 20.6210 - Government Documents. 1994-2002 online.
Care State Rankings
"This annual publication contains over 500 tables ranking each
of the fifty states by a variety of health and medical service
criteria. Broad categories include births and reproductive health,
deaths, medical facilities, finance, incidence of disease, medical
providers, and physical fitness." RA407.3 H423 Reference Table
- Healthy People 2010
"Healthy People 2010 is a national health promotion and disease
prevention initiative that brings together national, state, and
local government agencies; nonprofit, voluntary, and professional
organizations; businesses; communities; and individuals to promote
the two overall goals of: Increased quality of life and years
of health life and the elimination of health disparities."
HE 20.2:P 39/3/ Government Documents Also online
- National Safety Council
"The National Safety Council provides a "NSC News Center" which
provides links to news, accident data, news releases and other
information of interest."
for Disease Control Data & Statistics
House Social Statistics Briefing Room
Resources on the Web- Health
University of Michigan
Check the yellow pages here- choose a particular category
(ie. hospitals) and limit to a specific city or state to obtain
a list of companies operating in that area.
- Utah business directory Ref Table 6 HF5065.U8
- Manufacturing & distributing USA Ref Table
6 HD9721.M3495 2004 (vols. 1-3)
- American manufacturers directory Ref Table
6 HD9723.U27 2006 (vols. 1-2)
- The official American Board of Medical Specialties (ABMS)
directory of board certified medical specialists Ref
R712.A1 D5 (2006)
Try these related research
When searching for materials,
try a variety of databases- ask a librarian for suggestions based
on your topic. Remember- different databases will have different
coverage, and will look a little different. One good strategy
is to try to find one or two GOOD articles- once you've found them,
look at the terms they use, and try another search using those terms.
For more detailed information on finding full text articles from
business database, see 'finding
full text articles online'.
GET STARTED EARLY!
If you can find it, we can get it, but you need to start your research
early. You might find some really great stuff that is not
available in full text, or articles from journals that we don't
have access to. If this is the case, all you have to do is
fill out an ILL form, and it will be sent to the WSU library.
These things might take a few days or a week.
If you STILL can't find
exactly what you need, or have questions...