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Research Guide: MKTG 6810: International Marketing

Scope:  This guide is a guide to print and electronic resources useful for locating information on international marketing topics.  These resources include print materials available in the Stewart Library, and electronic resources, some of which may be available only to WSU students, faculty, and staff. 

See also:  International Business Resources,and Statistics & Demographics

Table of Contents

Country Studies/Profiles

  • OECD Economic Surveys: ...    2nd floor: search by country
  • Europa World Yearbook   Reference Table 5A  JN102.E852
    Provides a detailed profile on each country with a good statistical survey on key economic statistics. 
  • World Factbook   Reference Table 5B  G1.W6
  • Country Studies   Government Documents D101.22:
  • Culturegrams   Reference Table 5A  GT150.C85 
    Handy summary of practical information for the traveler; touches on the social customs and the economic, political and historical characteristics of the country useful for the visitor to know. 
  • Background Notes
    Provides information on geographic entities and international organizations. Information includes basic country profile, people and history, government and political conditions, economy, defense, foreign relations, and travel and business information.   From the U.S. Dept. of State.
  • World Factbook 
    Gives a good general background of a country, including information on communications, defense, the economy, flags, maps, geography, the people, government, and transportation. 
  • Library of Congress Country Studies 
    Describes and analyzes political, economic, social, and national security systems and institutions of foreign countries. This site focuses on the people who make up the society, their origins, beliefs, and values, their common interests, and the nature and extent of their involvement with national institutions, etc. Scroll down to the bottom of the main page to browse the table of contents by country.  
  • Area handbook series   Government Documents  D101.22:550  
    Print version of Library of Congress Country Studies.
  • Encyclopedia of the Third World    HC59.7.K87
    Provides a compact, balanced and objective description of the dominant political, economic, and social systems of 122 countries of the world.
  • Country Commercial Guides
    Presents information about countries' commercial environments. Information is provided on a country's economic trends and outlook, political environment, marketing U.S. products and services, leading sectors for U.S. exports and investments, trade regulations and standards, investment climate, and trade and project financing.    From the U.S. Department of State's Bureau of Economic and Business Affairs.  You can access current country commercial guides via NTDB.
  • Doing business in...    2nd floor: search by country
  • Doing Business Internationally [video]  Media Kit, Lower Level  HD62.4 .D6 1992 
  • Statesman's Yearbook 2002  Reference Table 5A JA51.S7 

Country Culture

  • Managing across cultures [video]  
    Media VHS  HD58.6.M353 1992 program 9 
  • Gestures : the do's and taboos of body language around the world   BF637.N66A88 1998 
    Assembles a fascinating lexicon of body language from around the world.
  • Culturegrams    Reference Table 5A  GT150.C85 
    Handy summary of practical information for the traveler; touches on the social customs and the economic, political and historical characteristics of the country useful for the visitor to know. 
  • The do's and taboos of hosting international visitors  HF5389.A98 1990 
    Features relations and sensitivities with groups as well as individual countries, including useful key phrases in a dozen common languages. 
  • Cross-cultural business behavior : marketing, negotiating, and managing across cultures   HF5389.G47 1999 
  • A Short course in international business culture  HD58.7.M567 2000   
    Topics include understanding cultural differences, basic cultural types, etiquette and protocol, non-verbal communication, cultural issues for businesswomen, gift giving, humor across cultures, cross-cultural meetings, negotiating across cultures, corporate culture vs. national culture, cross cultural consulting, and others.  
  • Kiss, bow, or shake hands : how to do business in sixty countries   HF5389.M67 1994 
    Provides information on history, cultural orientation, negotiation tactics, business practices, business entertaining, forms of address, gestures, gifts, dress, and other value systems for each country 
  • Encyclopedia of World Cultures  Reference Table 5A  GN307.E53 1991 
    Volumes cover 1,500 cultures from around the world. Each entry includes information on cultural relations, kinship, marriage and family, religion, and a bibliography. 
  • World Factbook 
    Gives a good general background of a country, including information on communications, defense, the economy, flags, maps, geography, the people, government, and transportation. 
  • Library of Congress Country Studies 
    Describes and analyzes political, economic, social, and national security systems and institutions of foreign countries. This site focuses on the people who make up the society, their origins, beliefs, and values, their common interests, and the nature and extent of their involvement with national institutions, etc. Scroll down to the bottom of the main page to browse the table of contents by country. 
  • global EDGE 
    (formerly International Business Resources on the WWW) From the Michigan State University Center for International Business Education and Research (CIBER). 

 


Importing/Exporting

  • A Basic Guide to Exporting 
    Prepared by the U.S. Department of Commerce with the assistance of Unz & Co., Inc.

  • TradePort Global Trade Tutorial

  • Export Portal 
    From the U.S. Dept. of Commerce.   International trade assistance, events, trade statistics, tariffs and taxes, market research, NAFTA Rules of Origin, export documentation, financing and more.

  • Import/Export Directory 
    Current resources for banks & finance, carriers, chambers of commerce, country directories, embassies/consulates, international business resources and more.

  • World Trade- on Internet
    A specialized export/import directory created to promote products worldwide with the goal of facilitating selling and buying via the World Wide Web.

  • State of Utah International Business Development Office
    Includes Utah Export Directory Online, Utah Investment Opportunities, and Utah World Trade Resource Directory.

  • Exporters' Encyclopaedia   Reference Table 6  HF 3011.E9 
    A comprehensive guide to exporting, containing information on markets, regulation, documents, communications, and many other aspects of exporting. 

  • Importers Manual USA   Reference Table 6  HF3035.I45 1998

  • World Trade Almanac   Reference Table 6  HF 1371. W6815
    Includes information on importing/exporting, economic trends, international marketing, business culture, travel, legal, banking, and foreign exchange. Provides business profiles of 100 countries. 

  • International Trade Administration
    Provides a wide range of information to assist U.S. exporters and promote international trade.  Includes trade statistics and state export data.

  • TradePort
    Comprehensive trade information, trade leads, and company databases. Presents lots of basic information for beginners. 

  • Foreign Trade Statistics 
    From the U.S. Census Bureau. Includes state export data.

  • Dun & Bradstreet's guide to doing business around the world  General Collection - 2nd Floor HF1416.M78 1997
    Focuses on exporting.  Includes information and guidelines for conducting business with the United States' 40 top trade partners. 

  • Bureau of Industry & Security  
    Formerly the Bureau of Export Administration).  

  • USA Trade Online
    U.S. export and import information on more than 18,000 commodities world wide. Library use only. Ask for password at the Reference Desk.


International Market Research, Statistics, & Demographics

  • World Market Share Reporter  Reference Table 6 
  • Overseas Business Reports:  Marketing in [name of country]  C61.12:89-06 (government documents)
  • International marketing data and statistics  Reference Table 5B  HA42.I56
    Provides "trade and economic indicators for about 150 non-European countries of the world" 
  • Stat-USA
    U.S. Dept. of Commerce.  Allows access to "current and historical trade related releases, international market research, trade opportunities and country analysis." Includes the National Trade Data Bank- see below. Some of this database requires a password- ask at Reference Desk for help.
  • NTDB (National Trade Databank)
    "The NTDB provides access to Country Commercial Guides, Market Research reports, Best Market reports and other programs. The International Trade Library is a comprehensive collection of over 40,000 documents related to international trade. All are full text searchable, as well as key word searchable by country or product."  Some of this database requires a password- ask at Reference Desk for help.
  • International Market Research Reports
    Reports prepared by the Department of Commerce's International Trade Administration  provide detailed information on a commodity or industry within a single country. Often dated. 
  • TradePort
    Comprehensive trade information, trade leads, and company databases. Presents lots of basic information for beginners. Market research section includes information on developing an export plan and identifying and evaluating markets.
  • Consumer International  Reference Table 6  HC79.C6C636
  • Consumer Europe  Reference Table 6  HD7022.C68
  • The World Economic Factbook  Reference Table 5B  HC59.15 .W67
  • Statistical Record of Women Worldwide  Reference Table 5B  HQ1150. S73 1995
    Covers a wide variety of sources, 60% U.S. and 40% international in origin, and some projections. Contents include attitude and opinions, business and economics, crime, domestic life, education, health, income spending and wealth, labor, military, population, public life, religion, sexuality, and sports and recreation.
  • USA Trade Online 
    U.S. export and import information on more than 18,000 commodities world wide. Library use only. Ask for password at the Reference Desk.
  • International Statistical Agencies (listed by country)
  • U.S. Export Statistics
  • Office of Trade and Economic Analysis
    The OTEA collects and analyzes international and domestic trade data and produces a variety of reports on U.S. exporters and export markets.
  • OECD Economic & Trade Statistics
    International trade statistics and reports.
  • Foreign Trade Statistics
    From the U.S. Census Bureau. Includes state export data.

 


Negotiating

  • International business negotiations   
    HD58.6.I58 1996 
  • Bargaining across borders : how to negotiate business successfully anywhere in the world  
    HD58.6.F67 1992 
  • Negotiating the world economy  
    HF1359.O3 2000 
  • Cross-cultural business behavior : marketing, negotiating, and managing across cultures   
    HF5389.G47 1999 
  • A Short course in international negotiating   HD58.6.C87 1999 
    Topics include the role of the negotiator, buyer vs. seller strategies, language and translators, negotiating techniques, negotiating styles of different cultures, negotiating tactics, closing the deal, socializing and business, and others. 
  • Kiss, bow, or shake hands : how to do business in sixty countries   HF5389.M67 1994 
    Provides information on history, cultural orientation, negotiation tactics, business practices, business entertaining, forms of address, gestures, gifts, dress, and other value systems for each country 
  • A Short course in international contracts   KF915.Z9S53 1999 
    Topics include the role of contracts in international trade, drafting the contract for the sale of goods, drafting precise contract provisions, validity of contracts locally, contract fundamentals in legal systems, and various sample contracts.


Media & Advertising Rates

These sources provide information about individual magazines, newspapers, radio and TV stations, cable and satellite systems, and web sites. These sources may provide information about circulation numbers, broadcast power and range, network affiliation, target audiences, physical formats, and rates charged for advertising.
  • Gale Directory of Publications and Broadcast Media  Reference Table 6A  PN4867. G3
    This source provides detailed information on newspapers, magazines, journals, radio stations, television stations, and cable systems. Volumes 1 and 2 list periodicals and broadcasters by city (organized by state and province). Addresses, phone numbers, frequency, physical layout, subscription rates, advertising rates, circulation, networks, wattage, and other data are listed where appropriate. Volume 3 provides the master index, tables and statistics; volume 4 provides regional market indexes by media type.
  • Europa World Yearbook   Reference Table 5A  JN102.E852
    In addition to detailed country profiles, this source also lists news, and broadcasting sources for each area.
  • Dataplace 
    From Advertising Age.  Provides lists of top magazines and circulation rankings.
  • Broadcasting & Cable Yearbook  Reference Table 6A  TK1.B86367 
    Covers television, cable, satellite broadcasting, and radio industries in the US and Canada. Includes twelve sections: A: industry overview plus a directory of group owners; B: directory of television stations by state and city, and TV market statistics; C: cable rankings by household and penetration percentage; D: directory of radio stations, call letter lists, radio formats by state, and radio market statistics; E: satellites and other services; F: programming services; G: technical services; H: brokers and professional services; I: associations, events, education, and awards; J: law, regulation, and government agencies.

Statistics

 

ECONOMIC STATISTICS

  • Main economic indicators/ Principaux indicateurs economiques  Periodicals HC1.M224
    Basic economic and financial indicators (table and charts) for each of the 24 members of the OECD. 
  • World tables  General Collection - 2nd Floor  HC59.W669
    "Provides economic and trade statistics for IRCD member nations for more than 20 years" 
  • Statistical abstract of the world  Reference Table 5B HA154.S68
  • World economic factbook  Reference Table 5B  HC59.15.W67 
  • World development indicators 1998  Reference  HC59.8.W68 1998
  • World development report  General Collection - 2nd Floor HC59.7.W659
  • The Economist pocket world in figures, 1999  Reference Table 5B HA155.E26 1999
    Presents brief statistics in tabular form.  Includes world rankings and economic statistics for over 60 countries.
  • Foreign Trade Statistics 
    From the U.S. Census Bureau.  

FINANCIAL STATISTICS

  • International financial statistics  Reference Table 5B HG1.I613 
    From the IMF.
  • International financial statistics yearbook  Reference Table 5B HG1.I6134 
    "Contains country tables for each of the approximately 150 members of the International Monetary Fund. Includes data on exchange rates, interest rates, production, prices, trade."

HISTORICAL STATISTICS

  • International historical statistics : Africa, Asia & Oceania, 1750-1993  Reference Table 5B HA4675.M552 1998
  • International historical statistics : Europe, 1750-1993  Reference Table 5B   HA1107.M5 1998
  • International historical statistics : the Americas, 1750-1993  Reference Table 5B  HA175.M55 1998

LABOR STATISTICS

  • Year-book of labour statistics  Reference Table 5B  HD4826.B74
    Gives labor statistics for more than 180 countries and territories covering a 10 year period. Data includes wages, hours of work, industrial disputes, unemployment, etc.  
  • Bulletin of labour statistics  Reference Table 5B  HD4826.B7 

SOCIAL INDICATORS

  • Human development report  General Collection - 2nd Floor  HD72.H85
    Contains the Human Development Index data which measures a nation's social and economic strength. Includes data on education, poverty and health. 
  • Key indicators of developing Asian and Pacific countries  Reference  HC411.A754
    Socioeconomic statistics for the Asian and pacific countries.
  • Statistical abstract of the world  Reference Table 5B HA154.S68
  • World economic factbook  Reference Table 5B  HC59.15.W67
  • World development indicators 1998  Reference  HC59.8.W68 1998
  • The Economist pocket world in figures, 1999  Reference Table 5B HA155.E26 1999
    Presents brief statistics in tabular form.  Includes world rankings and economic statistics for over 60 countries.  


General Resources on International Marketing Topics

  • World Market Share Reporter  Reference Table 6
  • Internet resources and services for international marketing and advertising  HF546.C69 2002
  • DUN & Bradstreet's guide to doing business around the world  Reference HF1416.M78 2001
  • Doing business in emerging markets:  entry and negotiation strategies  HD62.4.C387 2002
  • Handbook of international market research techniques  HF5415.2 .H32 2000
  • A Short course in international marketing: approaching and penetrating the global marketplace HF1416.C87 1999 
    Topics include assessment and planning, determining products' suitability for the international marketplace, product adaptation, market-entry barriers, developing an international presence, market-entry strategies, the role of cultural forces, marketing mistakes based on cultural issues, customer support, ethics, marketing plans, and others. 1999
  • Short course in international marketing blunders: mistakes made by companies that should have known better HF1416.W48 2002
  • A short course in international negotiating : planning and conducting international commercial negotiations  HD58.6.C87 1999
  • A short course in international trade documentation : the documents of exporting, importing, transportation and banking HF1379.H56 2002
  • A short course in international joint ventures : negotiating, forming, and operating the international joint venture HD62.47.G88 2002
  • A short course in international contracts : drafting the international sales contract for attorneys and non-attorneys KF915.Z9S53 1999

 


Associations & Trade Journals

Associations and trade journals are great for detailed coverage of specific industries.  Besides the sources listed below, try searching business periodical databases, especially ABI/Inform, Business Source Premier, Lexis-Nexis, Business & Industry, and Business Dateline.  All of these index various trade journals.

  • Encyclopedia of Associations ¬† Reference Desk
  • Encyclopedia of Associations (International Organizations) Reference Desk
  • Yearbook of International Organizations¬† JX1904 .A42
  • National trade and professional associations of the United States, 1999¬† Reference HD2425.N37 1999
  • The Directory of Business Information Sources ¬† Reference HF54.52 .U5 D567 2000
    Includes associations, newsletters, magazines & journals, trade shows, directories & databases, and Web sites.
  • Associations on the Net (Internet Public Library)
    "A collection of over 2000 Internet sites providing information about a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions. Abstracts summarizing information about the association and its site are provided."

Preparing the Bibliography

Completely and accurately documenting sources used for research is an important part of the writing and research process. Documentation is important because:

  • It is used to give credit for information originally written elsewhere.
  • Documentation enables others to find the same information again.
  • Failure to give credit for drawing on the work of others constitutes plagiarism.

Select examples in APA style appear below. For any source, electronic or print, there isn't always a perfect example. If appropriate examples do not exist, consult the official style manual (e.g. APA, MLA, etc.) or an authoritative Web site and adapt the closest example found. It may be necessary to take parts of separate examples and make a "hybrid" citation. When in doubt, it is better to include more information than less. 

Book (with two authors):

Mitchell, T.R., & Larson, J.R., Jr. (1987). People in organizations: An introduction to organizational behavior (3rd ed.). New York: McGraw-Hill.

Scholarly journal article:

White, E. C. (1992). Sound bite news. Journal of Communication , 42, 5-18.

Popular magazine article:

Hirsch, M., Brant, M., Lipper, T., & Hosenball, M. (2002, August 2). Hawks, doves, and dubya. Newsweek , 140, 24.

Journal article (found on the Internet):

Denning, W. M. (1997). Business curricula for the new university. Educom Review , 31. Retrieved May 23, 2001, from http://educom.edu/web/pubs/review

Web site:

Canarie, Inc. (1997, September 27). Towards a Canadian health IWAY: Vision, opportunities and future steps. Retrieved November 8, 2000, from http://www.canarie.ca/press/publications/pdf/health/healthvision.doc


Research Assistance

When searching for materials, try a variety of databases- ask a librarian for suggestions based on your topic.  Remember- different databases will have different coverage, and will look a little different.  One good strategy is to try to find one or two GOOD articles- once you've found them, look at the terms they use, and try another search using those terms.  For more detailed information on finding full text articles from business database, see 'finding full text articles online'.

GET STARTED EARLY!  If you can find it, we can get it, but you need to start your research early.  You might find some really great stuff that is not available in full text, or articles from journals that we don't have access to.  If this is the case, all you have to do is fill out the online article request form, and it will be sent to the WSU library for you to pick up.    These things might take a few days or a week.

 

If you STILL can't find exactly what you need, or have questions...

  • CALL the Reference desk at:  626-6514
  • CLICK on the Live assistance button for real time help during library hours.
  • Email us at  refdesk@weber.edu
  • or COME IN! The Reference Desk is on the main floor, North.

 




Updated March 10, 2009 . Please send comments to Ed Hahn
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