Scope:
This guide is a guide to print and electronic resources useful
for locating information on international marketing topics.
These resources include print materials available in the Stewart
Library, and electronic resources, some of which may be available
only to WSU students, faculty, and staff.
See also:
International Business Resources,and
Statistics & Demographics
Table of Contents
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- OECD Economic Surveys: ... 2nd floor:
search by country
- Europa World Yearbook Reference Table 5A
JN102.E852
Provides a detailed profile on each country with a good statistical
survey on key economic statistics.
- World Factbook Reference Table 5B G1.W6
- Country Studies Government Documents
D101.22:
- Culturegrams Reference Table 5A GT150.C85
Handy summary of practical information for the traveler; touches
on the social customs and the economic, political and historical
characteristics of the country useful for the visitor to know.
- Background Notes
Provides information on geographic entities and international
organizations. Information includes basic country profile, people
and history, government and political conditions, economy, defense,
foreign relations, and travel and business information.
From the U.S. Dept. of State.
-
World Factbook
Gives a good general background of a country, including information
on communications, defense, the economy, flags, maps, geography,
the people, government, and transportation.
- Library
of Congress Country Studies
Describes and analyzes political, economic, social, and national
security systems and institutions of foreign countries. This site
focuses on the people who make up the society, their origins,
beliefs, and values, their common interests, and the nature and
extent of their involvement with national institutions, etc. Scroll
down to the bottom of the main page to browse the table of contents
by country.
- Area handbook series Government Documents
D101.22:550
Print version of Library of Congress Country Studies.
- Encyclopedia of the Third World HC59.7.K87
Provides a compact, balanced and objective description of the
dominant political, economic, and social systems of 122 countries
of the world.
- Country Commercial Guides
Presents information about countries' commercial environments.
Information is provided on a country's economic trends and outlook,
political environment, marketing U.S. products and services, leading
sectors for U.S. exports and investments, trade regulations and
standards, investment climate, and trade and project financing.
From the U.S. Department of State's Bureau of Economic and Business
Affairs. You can access current country commercial guides
via NTDB.
- Doing business in... 2nd floor: search
by country
- Doing Business Internationally [video] Media
Kit, Lower Level HD62.4 .D6 1992
- Statesman's Yearbook 2002 Reference Table
5A JA51.S7
- Managing across cultures [video]
Media VHS HD58.6.M353 1992 program 9
- Gestures : the do's and taboos of body language around the
world BF637.N66A88 1998
Assembles a fascinating lexicon of body language from around the
world.
- Culturegrams Reference Table 5A
GT150.C85
Handy summary of practical information for the traveler; touches
on the social customs and the economic, political and historical
characteristics of the country useful for the visitor to know.
- The do's and taboos of hosting international visitors
HF5389.A98 1990
Features relations and sensitivities with groups as well as individual
countries, including useful key phrases in a dozen common languages.
- Cross-cultural business behavior : marketing, negotiating,
and managing across cultures HF5389.G47 1999
- A Short course in international business culture HD58.7.M567
2000
Topics include understanding cultural differences, basic cultural
types, etiquette and protocol, non-verbal communication, cultural
issues for businesswomen, gift giving, humor across cultures,
cross-cultural meetings, negotiating across cultures, corporate
culture vs. national culture, cross cultural consulting, and others.
- Kiss, bow, or shake hands : how to do business in sixty countries
HF5389.M67 1994
Provides information on history, cultural orientation, negotiation
tactics, business practices, business entertaining, forms of address,
gestures, gifts, dress, and other value systems for each country
- Encyclopedia of World Cultures Reference Table
5A GN307.E53 1991
Volumes cover 1,500 cultures from around the world. Each entry
includes information on cultural relations, kinship, marriage
and family, religion, and a bibliography.
- World
Factbook
Gives a good general background of a country, including information
on communications, defense, the economy, flags, maps, geography,
the people, government, and transportation.
- Library
of Congress Country Studies
Describes and analyzes political, economic, social, and national
security systems and institutions of foreign countries. This site
focuses on the people who make up the society, their origins,
beliefs, and values, their common interests, and the nature and
extent of their involvement with national institutions, etc. Scroll
down to the bottom of the main page to browse the table of contents
by country.
- global EDGE
(formerly International
Business Resources on the WWW) From the Michigan State University
Center for International Business Education and Research (CIBER).
-
A
Basic Guide to Exporting
Prepared by the U.S. Department of Commerce with the assistance
of Unz & Co., Inc.
-
TradePort
Global Trade Tutorial
-
Export Portal
From the U.S. Dept. of Commerce. International trade
assistance, events, trade statistics, tariffs and taxes, market
research, NAFTA Rules of Origin, export documentation, financing
and more.
-
Import/Export
Directory
Current resources for banks & finance, carriers, chambers
of commerce, country directories, embassies/consulates, international
business resources and more.
-
World Trade- on Internet
A specialized export/import directory created to promote products
worldwide with the goal of facilitating selling and buying via
the World Wide Web.
-
State of Utah
International Business Development Office
Includes Utah Export Directory Online, Utah Investment Opportunities,
and Utah World Trade Resource Directory.
-
Exporters' Encyclopaedia Reference
Table 6 HF 3011.E9
A comprehensive guide to exporting, containing information on
markets, regulation, documents, communications, and many other
aspects of exporting.
-
Importers Manual USA Reference
Table 6 HF3035.I45 1998
-
World Trade Almanac Reference
Table 6 HF 1371. W6815
Includes information on importing/exporting, economic trends,
international marketing, business culture, travel, legal, banking,
and foreign exchange. Provides business profiles of 100 countries.
-
International
Trade Administration
Provides a wide range of information to assist U.S. exporters
and promote international trade. Includes trade statistics
and state export data.
-
TradePort
Comprehensive trade information, trade leads, and company databases.
Presents lots of basic information for beginners.
-
Foreign
Trade Statistics
From the U.S. Census Bureau. Includes state export data.
-
Dun & Bradstreet's guide to doing business
around the world General Collection - 2nd Floor HF1416.M78
1997
Focuses on exporting. Includes information and guidelines
for conducting business with the United States' 40 top trade
partners.
-
Bureau of Industry
& Security
Formerly the Bureau of Export Administration).
- USA Trade Online
U.S. export and import information on more than 18,000 commodities
world wide. Library use only. Ask for password at the Reference
Desk.
- World Market Share Reporter Reference Table 6
- Overseas Business Reports: Marketing in [name of country]
C61.12:89-06 (government documents)
- International marketing data and statistics Reference
Table 5B HA42.I56
Provides "trade and economic indicators for about 150 non-European
countries of the world"
- Stat-USA
U.S. Dept. of Commerce. Allows access to "current and
historical trade related releases, international market research,
trade opportunities and country analysis." Includes the National
Trade Data Bank- see below. Some of this database requires a password-
ask at Reference Desk for help.
- NTDB
(National Trade Databank)
"The NTDB provides access to Country Commercial Guides, Market
Research reports, Best Market reports and other programs. The
International Trade Library is a comprehensive collection of over
40,000 documents related to international trade. All are full
text searchable, as well as key word searchable by country or
product." Some of this database requires a password-
ask at Reference Desk for help.
-
International Market Research Reports
Reports prepared by the Department of Commerce's International
Trade Administration provide detailed information on a commodity
or industry within a single country. Often dated.
- TradePort
Comprehensive trade information, trade leads, and company databases.
Presents lots of basic information for beginners. Market
research section includes information on developing an export
plan and identifying and evaluating markets.
- Consumer International Reference Table 6
HC79.C6C636
- Consumer Europe Reference Table 6 HD7022.C68
- The World Economic Factbook Reference Table 5B
HC59.15 .W67
- Statistical Record of Women Worldwide Reference
Table 5B HQ1150. S73 1995
Covers a wide variety of sources, 60% U.S. and 40% international
in origin, and some projections. Contents include attitude and
opinions, business and economics, crime, domestic life, education,
health, income spending and wealth, labor, military, population,
public life, religion, sexuality, and sports and recreation.
- USA
Trade Online
U.S. export and import information on more than 18,000 commodities
world wide. Library use only. Ask for password at the Reference
Desk.
- International
Statistical Agencies (listed by country)
- U.S.
Export Statistics
- Office
of Trade and Economic Analysis
The OTEA collects and analyzes international and domestic
trade data and produces a variety of reports on U.S. exporters
and export markets.
- OECD
Economic & Trade Statistics
International trade statistics and reports.
- Foreign
Trade Statistics
From the U.S. Census Bureau. Includes state export data.
- International business negotiations
HD58.6.I58 1996
- Bargaining across borders : how to negotiate business successfully
anywhere in the world
HD58.6.F67 1992
- Negotiating the world economy
HF1359.O3 2000
- Cross-cultural business behavior : marketing, negotiating,
and managing across cultures
HF5389.G47 1999
- A Short course in international negotiating
HD58.6.C87 1999
Topics include the role of the negotiator, buyer vs. seller strategies,
language and translators, negotiating techniques, negotiating
styles of different cultures, negotiating tactics, closing the
deal, socializing and business, and others.
- Kiss, bow, or shake hands : how to do business in sixty countries
HF5389.M67 1994
Provides information on history, cultural orientation, negotiation
tactics, business practices, business entertaining, forms of address,
gestures, gifts, dress, and other value systems for each country
- A Short course in international contracts
KF915.Z9S53 1999
Topics include the role of contracts in international trade, drafting
the contract for the sale of goods, drafting precise contract
provisions, validity of contracts locally, contract fundamentals
in legal systems, and various sample contracts.
These sources provide information about individual magazines, newspapers,
radio and TV stations, cable and satellite systems, and web sites.
These sources may provide information about circulation numbers, broadcast
power and range, network affiliation, target audiences, physical formats,
and rates charged for advertising.
- Gale Directory of Publications and Broadcast Media
Reference Table 6A PN4867. G3
This source provides detailed information on newspapers, magazines,
journals, radio stations, television stations, and cable systems.
Volumes 1 and 2 list periodicals and broadcasters by city (organized
by state and province). Addresses, phone numbers, frequency, physical
layout, subscription rates, advertising rates, circulation, networks,
wattage, and other data are listed where appropriate. Volume 3
provides the master index, tables and statistics; volume 4 provides
regional market indexes by media type.
- Europa World Yearbook Reference Table 5A
JN102.E852
In addition to detailed country profiles, this source also lists
news, and broadcasting sources for each area.
- Dataplace
From Advertising Age. Provides lists of top magazines and
circulation rankings.
- Broadcasting & Cable Yearbook Reference Table
6A TK1.B86367
Covers television, cable, satellite broadcasting, and radio industries
in the US and Canada. Includes twelve sections: A: industry overview
plus a directory of group owners; B: directory of television stations
by state and city, and TV market statistics; C: cable rankings
by household and penetration percentage; D: directory of radio
stations, call letter lists, radio formats by state, and radio
market statistics; E: satellites and other services; F: programming
services; G: technical services; H: brokers and professional services;
I: associations, events, education, and awards; J: law, regulation,
and government agencies.
- Main economic indicators/ Principaux indicateurs economiques
Periodicals HC1.M224
Basic economic and financial indicators (table and charts) for
each of the 24 members of the OECD.
- World tables General Collection - 2nd Floor
HC59.W669
"Provides economic and trade statistics for IRCD member nations
for more than 20 years"
- Statistical abstract of the world Reference Table
5B HA154.S68
- World economic factbook Reference Table 5B
HC59.15.W67
- World development indicators 1998 Reference
HC59.8.W68 1998
- World development report General Collection - 2nd
Floor HC59.7.W659
- The Economist pocket world in figures, 1999 Reference
Table 5B HA155.E26 1999
Presents brief statistics in tabular form. Includes world
rankings and economic statistics for over 60 countries.
- Foreign Trade
Statistics
From the U.S. Census Bureau.
- International financial statistics Reference Table
5B HG1.I613
From the IMF.
- International financial statistics yearbook Reference
Table 5B HG1.I6134
"Contains country tables for each of the approximately 150 members
of the International Monetary Fund. Includes data on exchange
rates, interest rates, production, prices, trade."
- International historical statistics : Africa, Asia &
Oceania, 1750-1993 Reference Table 5B HA4675.M552 1998
- International historical statistics : Europe, 1750-1993
Reference Table 5B HA1107.M5 1998
- International historical statistics : the Americas, 1750-1993
Reference Table 5B HA175.M55 1998
- Year-book of labour statistics Reference Table
5B HD4826.B74
Gives labor statistics for more than 180 countries and territories
covering a 10 year period. Data includes wages, hours of work,
industrial disputes, unemployment, etc.
- Bulletin of labour statistics Reference Table 5B
HD4826.B7
- Human development report General Collection - 2nd
Floor HD72.H85
Contains the Human Development Index data which measures a nation's
social and economic strength. Includes data on education, poverty
and health.
- Key indicators of developing Asian and Pacific countries
Reference HC411.A754
Socioeconomic statistics for the Asian and pacific countries.
- Statistical abstract of the world Reference Table
5B HA154.S68
- World economic factbook Reference Table 5B
HC59.15.W67
- World development indicators 1998 Reference
HC59.8.W68 1998
- The Economist pocket world in figures, 1999 Reference
Table 5B HA155.E26 1999
Presents brief statistics in tabular form. Includes world
rankings and economic statistics for over 60 countries.
- World Market Share Reporter Reference Table 6
- Internet resources and services for international marketing
and advertising HF546.C69 2002
- DUN & Bradstreet's guide to doing business around the
world Reference HF1416.M78 2001
- Doing business in emerging markets: entry and negotiation
strategies HD62.4.C387 2002
- Handbook of international market research techniques
HF5415.2 .H32 2000
- A Short course in international marketing: approaching
and penetrating the global marketplace HF1416.C87
1999
Topics include assessment and planning, determining products'
suitability for the international marketplace, product adaptation,
market-entry barriers, developing an international presence, market-entry
strategies, the role of cultural forces, marketing mistakes based
on cultural issues, customer support, ethics, marketing plans,
and others. 1999
- Short course in international marketing blunders: mistakes
made by companies that should have known better HF1416.W48
2002
- A short course in international negotiating : planning
and conducting international commercial negotiations
HD58.6.C87 1999
- A short course in international trade documentation
: the documents of exporting, importing, transportation and banking
HF1379.H56 2002
- A short course in international joint ventures : negotiating,
forming, and operating the international joint venture
HD62.47.G88 2002
- A short course in international contracts : drafting
the international sales contract for attorneys and non-attorneys
KF915.Z9S53 1999
Associations & Trade
Journals
Associations and trade
journals are great for detailed coverage of specific industries.
Besides the sources listed below, try searching business periodical
databases, especially ABI/Inform, Business Source Premier, Lexis-Nexis,
Business & Industry, and Business Dateline. All of these
index various trade journals.
- Encyclopedia of Associations Reference Desk
- Encyclopedia of Associations (International Organizations)
Reference Desk
- Yearbook of International Organizations JX1904 .A42
- National trade and professional associations of the United States,
1999 Reference HD2425.N37 1999
- The Directory of Business Information Sources
Reference HF54.52 .U5 D567 2000
Includes associations, newsletters, magazines & journals,
trade shows, directories & databases, and Web sites.
- Associations on the Net
(Internet Public Library)
"A collection of over 2000 Internet sites providing information
about a wide variety of professional and trade associations, cultural
and art organizations, political parties and advocacy groups,
labor unions, academic societies, and research institutions. Abstracts
summarizing information about the association and its site are
provided."
Preparing
the Bibliography
Completely and accurately
documenting sources used for research is an important part of the
writing and research process. Documentation is important because:
- It is used to give credit for information originally written
elsewhere.
- Documentation enables others to find the same information again.
- Failure to give credit for drawing on the work of others constitutes
plagiarism.
Select examples in APA
style appear below. For any source, electronic or print, there isn't
always a perfect example. If appropriate examples do not exist,
consult the official style manual (e.g. APA, MLA, etc.) or an authoritative
Web site and adapt the closest example found. It may be necessary
to take parts of separate examples and make a "hybrid" citation.
When in doubt, it is better to include more information than less.
Book (with two
authors):
Mitchell, T.R., & Larson, J.R., Jr. (1987). People in organizations:
An introduction to organizational behavior (3rd ed.). New York:
McGraw-Hill.
Scholarly journal article:
White, E. C. (1992). Sound bite news. Journal of Communication ,
42, 5-18.
Popular magazine article:
Hirsch, M., Brant, M., Lipper, T., & Hosenball, M. (2002, August
2). Hawks, doves, and dubya. Newsweek , 140, 24.
Journal article (found on the Internet):
Denning, W. M. (1997). Business curricula for the new university.
Educom Review , 31. Retrieved May 23, 2001, from http://educom.edu/web/pubs/review
Web site:
Canarie, Inc. (1997, September 27). Towards a Canadian health IWAY:
Vision, opportunities and future steps. Retrieved November 8, 2000,
from http://www.canarie.ca/press/publications/pdf/health/healthvision.doc
When searching for materials,
try a variety of databases- ask a librarian for suggestions based
on your topic. Remember- different databases will have different
coverage, and will look a little different. One good strategy
is to try to find one or two GOOD articles- once you've found them,
look at the terms they use, and try another search using those terms.
For more detailed information on finding full text articles from
business database, see 'finding
full text articles online'.
GET STARTED EARLY!
If you can find it, we can get it, but you need to start your research
early. You might find some really great stuff that is not
available in full text, or articles from journals that we don't
have access to. If this is the case, all you have to do is
fill out the online article
request form, and it will be sent to the WSU library for you
to pick up. These things might take a few days or a
week.
If you STILL can't find
exactly what you need, or have questions...
- CALL the Reference desk at: 626-6514
- CLICK on the Live assistance button for real
time help during library hours.
- Email us at
refdesk@weber.edu
- or COME IN! The Reference Desk is on the main
floor, North.
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