Scope:
This guide is a guide to print and electronic resources useful
for locating information on international marketing topics.
These resources include print materials available in the Stewart
Library, and electronic resources, some of which may be available
only to WSU students, faculty, and staff.
See also:
International Business Resources,and
Statistics & Demographics
Table of Contents
|
- Market Share Reporter (Reference Table 6) HF5410.M35
- Internet Resources and Services for International Marketing
and Advertising HF546.C69 2002
- Dun & Bradstreet's guide to doing business around the
world (Reference) HF1416.M78 2001
- Handbook of international market research techniques
HF5415.2 .H32 2000
- A Short course in international marketing: approaching
and penetrating the global marketplace HF1416.C87
1999
Topics include assessment and planning, determining products'
suitability for the international marketplace, product adaptation,
market-entry barriers, developing an international presence, market-entry
strategies, the role of cultural forces, marketing mistakes based
on cultural issues, customer support, ethics, marketing plans,
and others.
- A short course in international trade documentation
: the documents of exporting, importing, transportation and banking
HF1379.H56 2002
- International business negotiations
HD58.6.I58 1996
- Bargaining across borders : how to negotiate business successfully
anywhere in the world
HD58.6.F67 1992
- Stat-USA
U.S. Dept. of Commerce. Allows access to "current and
historical trade related releases, international market research,
trade opportunities and country analysis." Includes the National
Trade Data Bank- see below. Some of this database requires a password-
ask at Reference Desk for help.
- NTDB
(National Trade Databank)
"The NTDB provides access to Country Commercial Guides, Market
Research reports, Best Market reports and other programs. The
International Trade Library is a comprehensive collection of over
40,000 documents related to international trade. All are full
text searchable, as well as key word searchable by country or
product." Some of this database requires a password-
ask at Reference Desk for help.
Produces more than 600
reports of European and US consumer markets (Requires profile
setup before accessing)
Contains a wide variety
of academic and trade quality publications that are useful for
International Marketing
Contains a variety of
reports on business and economic conditions in several countries.
To access country reports:
- Access Business Source Premier Database
- Click on the tab for Choose Databases at the top of the screen
- Click on the link for Enhanced Business Searching Interface
- Click on the link for Country Reports
- Market Research Report
- ABI/Inform Databases - divided into:
Contains a wide variety
of academic and trade publications that are useful for International
Marketing (Includes publications such as the Wall Street Journal)
Contains business
periodicals with a Trade and Industry Focus
- Proquest
Newspapers
Contains full text access
to major US and International Newspapers including the Wall Street
Journal, New York Times, and Financial Times
The ABI/Inform databases
and Proquest Newspapers may be searched individually or collectively.
- Europa World Yearbook Reference Table 5A
JN102.E852
Provides a detailed profile on each country with a good statistical
survey on key economic statistics.
- World
Factbook (Online)
Gives a good general background of a country, including information
on communications, defense, the economy, flags, maps, geography,
the people, government, and transportation. Print copy also
available on Reference Table 5B in the library
- Library
of Congress Country Studies (Online)
Describes and analyzes political, economic, social, and national
security systems and institutions of foreign countries. This site
focuses on the people who make up the society, their origins,
beliefs, and values, their common interests, and the nature and
extent of their involvement with national institutions, etc. Scroll
down to the bottom of the main page to browse the table of contents
by country.
- Culturegrams Reference Table 5A GT150.C85
Handy summary of practical information for the traveler; touches
on the social customs and the economic, political and historical
characteristics of the country useful for the visitor to know.
- Background
Notes
Provides information on geographic entities and international
organizations. Information includes basic country profile, people
and history, government and political conditions, economy, defense,
foreign relations, and travel and business information.
From the U.S. Dept. of State.
- Doing business in... Reference K3827.5.D64
- Statesman's Yearbook Reference Table 5A JA51.S7
- Kiss, bow, or shake hands : how to do business in sixty countries
HF5389.M67 2006
Provides information on history, cultural orientation, negotiation
tactics, business practices, business entertaining, forms of address,
gestures, gifts, dress, and other value systems for each country
- Encyclopedia of World Cultures Reference Table
5A GN307.E53 1991
Volumes cover 1,500 cultures from around the world. Each entry
includes information on cultural relations, kinship, marriage
and family, religion, and a bibliography.
- Global
EDGE
From the Michigan State University Center for International Business
Education and Research (CIBER).
- Exporters' Encyclopaedia Reference Table
6 HF 3011.E9
A comprehensive guide to exporting, containing information on
markets, regulation, documents, communications, and many other
aspects of exporting.
- Importers Manual USA Reference Table 6
HF3035.I45 1998
- TradePort
Comprehensive trade information, trade leads, and company databases.
Presents lots of basic information for beginners.
Provides information
from various government agencies on international business. Includes
statistical information.
- World Trade Almanac Reference Table 6
HF 1371. W6815
Includes information on importing/exporting, economic trends,
international marketing, business culture, travel, legal, banking,
and foreign exchange. Provides business profiles of 100 countries.
- Export
Portal
From the U.S. Dept. of Commerce. International trade
assistance, events, trade statistics, tariffs and taxes, market
research, NAFTA Rules of Origin, export documentation, financing
and more.
- Import/Export
Directory
Current resources for banks & finance, carriers, chambers
of commerce, country directories, embassies/consulates, international
business resources and more.
- International
Trade Administration
Provides a wide range of information to assist U.S. exporters
and promote international trade. Includes trade statistics
and state export data.
- Market Share Reporter HF5410.M35 (Reference Table
6)
- International marketing data and statistics (Reference
Table 6) HA42.I56
Provides "trade and economic indicators for about 150 non-European
countries of the world"
- Stat-USA
U.S. Dept. of Commerce. Allows access to "current and
historical trade related releases, international market research,
trade opportunities and country analysis." Includes the National
Trade Data Bank- see below. Some of this database requires a password-
ask at Reference Desk for help.
- Consumer International (Reference Table 6)
HC79.C6C636
- Consumer Europe (Reference Table 6) HD7022.C68
- The World Economic Factbook (Reference Table 6)
HC59.15 .W67
- Statistical Record of Women Worldwide Reference
Table 5B HQ1150. S73 1995
Covers a wide variety of sources, 60% U.S. and 40% international
in origin, and some projections. Contents include attitude and
opinions, business and economics, crime, domestic life, education,
health, income spending and wealth, labor, military, population,
public life, religion, sexuality, and sports and recreation.
- USA
Trade Online
U.S. export and import information on more than 18,000 commodities
world wide. Library use only. Ask for password at the Reference
Desk.
Contains large amounts
of statistical information concerning labor. Information includes
the Consumer Price Index, Productivity information, Demographic
Characteristics of the Labor Force, the Occupational Outlook Handbook,
and much more.
- Statistical abstract of the world Reference Table
5B HA154.S68
- The Economist pocket world in figures, 1999 Reference
Table 5B HA155.E26 1999
Presents brief statistics in tabular form. Includes world
rankings and economic statistics for over 60 countries.
- International Trade Statistics Yearbook
HF91.Y42 Available at Reference Table 5B and General Collection
These sources provide information about individual magazines, newspapers,
radio and TV stations, cable and satellite systems, and web sites.
These sources may provide information about circulation numbers, broadcast
power and range, network affiliation, target audiences, physical formats,
and rates charged for advertising.
- Gale Directory of Publications and Broadcast Media
Reference Table 6A PN4867. G3
This source provides detailed information on newspapers, magazines,
journals, radio stations, television stations, and cable systems.
Volumes 1 and 2 list periodicals and broadcasters by city (organized
by state and province). Addresses, phone numbers, frequency, physical
layout, subscription rates, advertising rates, circulation, networks,
wattage, and other data are listed where appropriate. Volume 3
provides the master index, tables and statistics; volume 4 provides
regional market indexes by media type.
- Europa World Yearbook Reference Table 5A
JN102.E852
In addition to detailed country profiles, this source also lists
news, and broadcasting sources for each area.
- Dataplace
From Advertising Age. Provides lists of top magazines and
circulation rankings.
- Broadcasting & Cable Yearbook Reference Table
6A TK1.B86367
Covers television, cable, satellite broadcasting, and radio industries
in the US and Canada. Includes twelve sections: A: industry overview
plus a directory of group owners; B: directory of television stations
by state and city, and TV market statistics; C: cable rankings
by household and penetration percentage; D: directory of radio
stations, call letter lists, radio formats by state, and radio
market statistics; E: satellites and other services; F: programming
services; G: technical services; H: brokers and professional services;
I: associations, events, education, and awards; J: law, regulation,
and government agencies.
If you can't find what
you're looking for or if you have questions...
- Come to the Reference Desk located on the
middle level at the north end of the library
- Call the Reference Desk at (801) 626-6415 or
Toll free (877) 306-3140
- Click on Live Assistant from the Library Home
Page during library hours
- Email us at
refdesk@weber.edu
Or Contact the Business
& Economics Librarian
- Ed Hahn
- Business & Economics Librarian
- Office: 144
- Phone: (801) 626-8662
- Email: edwardhahn@weber.edu
|