|
Scope:
This guide is a selected list of resources that will be useful
for locating information on marketing and advertising.
These resources include print materials available in the Stewart
Library, and electronic resources, some of which may be available
only to WSU students, faculty, and staff.
Table
of Contents
|
- The marketing plan Ref HF5415.13.C6348 2001
Planning the development of a marketing plan; Scanning your
environment; Establishing goals and objectives; Developing marketing
strategy; Developing marketing tactics; Forecasting for your marketing
plan; Calculating important financial ratios for your marketing
plan; Presenting the marketing plan; Implementation.
- How to develop a strategic marketing plan : a step by step
guide HF5415.135.P33 2000
Strategic section; Tactical section; The strategic marketing
plan in action; Checklists for developing competitive strategies;
Help topics.
- Marketing plan handbook for business and e-business
(HF 5415.13 .W66 2003)
- Marketing audit handbook: Tools, techniques & checklists
to exploit your marketing resources (HF 5415.16 .W55 2002)
- Preparing the marketing plan HF5415.13
.P3248 2000
- Marketing on a tight budget : an action guide to low
cost business growth HF5415.13.F67 2000
(Chapter 11: The one hour marketing plan)
- Anatomy of a business plan : a step-by-step guide to
starting smart, building the business, and securing your company's
future HD30.28.P5 1999
(Part II: The marketing plan)
- The Internet marketing plan HF5415.1265.B39
1997
- How to write a successful marketing plan : a disciplined
and comprehensive approach HF5415.13.H522 1990
- The marketing plan, how to prepare & implement it
HF 5415.L83 1982
- Marketing your business: a guide to developing a strategic
marketing plan HF5415.135.N957 2003
- The marketing plan : a step-by-step guide
HF5415.13.W48 2002
- Marketing plans that work HF5415.13.M3154
2002
- How come your marketing plans aren't working? : the
essential guide to marketing planning HF5415.13.M6
2002
- Marketing plans : how to prepare them, how to use them
HF5415.13.M369183 1999
- The market planning guide : creating a plan to successfully
market your business, product, or service
HF5415.122.B36 2002
- Marketing planning in a total quality environment
HF5415.13.L538 1995
- How
to Write a Marketing Plan
This hyperlinks to an article on how to write a marketing
plan for a library and information service.
- Small
Business Marketing: How to Develop a Marketing Plan
- BPlans.com
Includes sample marketing plans.
- morebusiness.com
Templates and samples of business and marketing plans.
- Demographics USA Reference Table 5B HC110.C6S8472
Covers population and race/ethnicity, age/sex groups, household
related data, Effective Buying Income, and retail sales. Contains
extensive maps and demographic, economic and commercial/industrial
estimates.
- Mediamark research HF5415.3.M43
This survey provides detailed demographic and marketing segments
of media audiences. The coverage is similar to the Simmons service.
- Official guide to American incomes Reference Table
5B HC110.I5E87 1996
Provides data on household, personal, and discretionary income,
trends and household income projections, consumer spending, household
wealth and net worth, poverty trends, and geography of income
and poverty.
- Sourcebook of ZIP code demographics Reference
Table 5B HA203.S66
Includes statistical data on more than 150 characteristics such
as age, race, income, households. Includes a mapbook of ZIP codes
for metropolitan areas.
- ZIPFIND
An excellent tool for marketing information. Put in a zip
code as a search query and then insert a radius parameter to access
a list of the zip codes within that radius. Also allows a search
to calculate distances between different zip codes.
- International marketing data and statistics HA42.I56
- Statistical Portrait of the United States: Social Conditions
and Trends Reference Table 5B
HA214 .S84 Contains 12 thematic chapters with tables and
charts and an appendix with detailed tables.
- Population Abstract of the United States
Reference Table 5B HA 202 B67
Information is organized alphabetically by state. Each state
section contains: a brief history of the formation of the state;
a breakdown of urban and rural population from the earliest census
to the present; current and historical population totals for all
counties and incorporated places of 10,000 or more; and 1990 population
totals for county subdivisions and places in the United States.
- Statistical Abstract of the United States
Authoritative source of facts about the people, institutions and
economy of the country. This is a publication of the Census Bureau
and is compiled from government and private sources and is an
excellent place to start when looking for statistics. Covers
a broad range of topics, mostly United States, but includes some
international. Most recent edition at the Reference
Desk. Older editions in Government Documents - AE 2.108/2.
- Stat USA
(Available only in the library)
Full-text, federal statistics database. Contains over 300,000
reports and statistical series of business and economic data including:
General Economic Indicators, Housing & Construction,
Employment, Manufacturing & Industry, Monetary Statistics,
Monetary Statistics, Today's Global Business Opportunity Leads,
Current Exchange Rates, Current & Historical Trade Leads,
Market & Country Research, International Trade Statistics,
Current Press Releases & more.
- Censtats
A collection of statistical resources offered by the U.S. Census
Bureau. Includes the following titles: Annual Survey of
Manufactures, Building Permits, Census Tract Street Locator, Consolidated
Federal Funds Report, County Business Patterns, International
Trade Data, Occupation by Race and Sex, USA Counties, Zip Code
Business Patterns, and Financial Data for State and Local Governments
and Schools.
- Census 2000
Profiles of General Demographic Characteristics - United
States & All states by county and city. Sex, Age, Race,
Relationship, Household Type, & Housing Tenure.
- American
Factfinder
The Census Bureau's primary vehicle for distributing: 2000 Census
of Population and Housing, 1997 Economic Census, American Community
Survey, 1990 Census of Population and Housing. You
can use American FactFinder to find statistics about population,
housing, industry and business. Currently includes: 2000 Census
Population and Race Data, 1990 Census Basic and Detailed Tables,
American Community Survey 1996-99 1997 Economic Census, Data Basic
Reference Maps (2000 and 1990 Geography) Thematic Maps (1990 Geography)
& Search Address Feature. New 2000 census material
is being included as it becomes available.
- FedStats
Official statistical information available to the public from
the Federal Government. Tracks economic and population trends,
health care costs, aviation safety, foreign trade, energy use,
farm production, and more. Access official statistics collected
and published by more than 70 Federal agencies without having
to know in advance which agency produces them. Browse by
topic, agency or search for key words or phrases. Use
MapStats to profile
your State, county, Federal judicial district, or congressional
district.
These resources cover
demographic and market research on particular types of people, or
people who share a certain lifestyle (ie. gender groups, racial
and ethnic groups, religious groups, etc.)
- Statistical Record of Women Worldwide Reference
Table 5B HQ1150. S73 1995
Covers a wide variety of sources, 60% U.S. and 40% international
in origin, and some projections. Contents include attitude and
opinions, business and economics, crime, domestic life, education,
health, income spending and wealth, labor, military, population,
public life, religion, sexuality, and sports and recreation.
- Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native
Americans, and Whites Reference Table 5B E184.A1
R78
Includes education, health, households, housing, income, labor
force, population, and wealth.
- Statistical Record of Black America Reference Table
5B E185.H543 1995
Includes information on arts, attitudes, values, and behavior,
business and economics, crime, education, health and medical care,
housing, income, spending, wealth, labor and employment, miscellany,
military, politics and elections, population, social and human
services, sports and leisure, the family, and vital statistics.
- Historical Statistics of Black America Reference Table
5B
For older data.
- Hispanic Americans: A Statistical Sourcebook Reference
Table 5B E184.S75 H5675
Government data includes demographics, social characteristics,
households and family characteristics, education, government and
elections, labor force and employment, earnings, income, poverty,
and wealth, crime and corrections, and special topics.
- Statistical Record of Hispanic Americans
Reference Table 5B E184.S75S74 1993
Uses government sources and some local statistical sources. Covers
demographics, family, education, culture, health, social
and economic conditions, business and industry, government and
politics, and law and law enforcement.
- Statistical Record of Asian Americans Reference
Table 5B E184. O6S73 1993
Includes attitudes and opinions, business and economics, crime,
law enforcement, and civil rights, domestic life, education, employment,
health, housing, immigration, income, spending, and wealth, military,
population, public life, and religion.
- Americans 55 & Older: A Changing Market
(on order)
- Baby Boom: Americans Aged 35 to 54 (on order)
- Generation X: the Young Adult Market Reference
HC110. C6M544 1997
Covers attitudes and behavior, education, health, income, labor
force, living arrangements, population, spending, and wealth.
- Statistical Record of Children Reference Table
5B HQ767.8 .S73 1994
Contents include population, vital statistics, education, health,
child care, income and expenditures, crimes, domestic life, sports
and recreation, and international comparisons.
- American Generations: Who They Are, How They live,
What They Think (on order)
- Who's buying food & drink : who spends how much on food
and alcohol, at and away from home Reference Table
5B HD9004.M54 1996
Includes information on spending and eating patterns in the US.
- Household Spending: Who Spends How Much on What
Reference Table 5B HC110. C6H68
Based on data collected by the Bureau of Labor Statistics' Consumer
Expenditure Survey. Data is organized by age, income, household
type, and region. Chapters include spending topics, apparel, entertainment,
financial products and services, food and alcohol, gifts, health
care, housing and household operations, shelter and utilities,
personal care, reading, and education, tobacco, and transportation.
- Official guide to American incomes Reference Table
5B HC110.I5E87 1996
Provides data on household, personal, and discretionary income,
trends and household income projections, consumer spending, household
wealth and net worth, poverty trends, and geography of income
and poverty.
- Survey of buying power demographics USA HC110.C6S847
- American Incomes : Demographics of Who Has Money
(on order)
- Best customers : Demographics of consumer demand
(on order)
- Marketing science: The marketing journal of TIMS/ORSA
HF1 .M345
- Journal of marketing HF1 .J862
- Academy of marketing science HF1 .J8686
- Journal of consumer marketing HF1 .J869
- Journal of business and industrial marketing HF1
.J867
- Marketing research HF1 .M3454
- Journal of marketing theory and practice HF1 .J8696
- Advertising Age HF1 .A244
- Industrial marketing HF1 .I421
- Journal of Consumer Marketing HF1.J869
- Journal of Consumer Research HF1.J8627
- Sales & marketing management HF1.S1632
- Advertising Age
Interactive media and marketing articles, opinions, and news stories
from the online copy of the magazine. Adage Dataplace
- industry data including rankings e.g. Top 100 research companies,
Top 200 brands.
- Marketing Week
(UK)
Rankings available - e.g. Top 200 marketing communications providers
in the UK, World's biggest brands 1999.
- The Marketing Department of Tilburg University, Netherlands
has compiled a set of links
of interest to marketing academics, including a list of
marketing magazines and academic
marketing journals.
- Web Marketing Today
Free newsletter about Internet marketing and doing business
on the Web. The InfoCenter has hundreds of great links to articles
about effective web marketing.
Many periodicals and trade
magazines publish special issues. These are usually published
once a year and focus on a specific aspect of the industry.
These can be useful resources for rankings, statistics, market information,
buyer's guides, and other miscellaneous facts and statistics.
- The Grey House Directory of Special Issues: A Guide
to Business Magazines Reference Z7164.C81G74
Includes 1,833 magazines in 95 industries.
- Basic Bibliography on Marketing Research Z7164.M18B35
1974
- Market Share Reporter Reference Table 6
HF5410.M35
This volume compiles market share statistics on companies,
products and services as reported in various publications. Search
by SIC code, brand name, company name, or product category.
- Essential Marketing Sourcebook HF5415.12.G7J39
1998
- Handbook of International Direct Marketing HF5415.126.H36
1996
- Dictionary of Marketing Research HF5415.2.V36
1987
- Marketing information: a professional reference guide
HF5415.124.M37 1995
- IEBM encyclopedia of marketing HF5412. I32 1999
- Research alert yearbook Reference Table 6
HQ2044.U54R476
- Encyclopedia of Associations Reference Desk
- Encyclopedia of Associations (International Organizations)
Reference Desk
- Yearbook of International Organizations JX1904 .A42
- National trade and professional associations of the United States,
1999 Reference HD2425.N37 1999
- The Directory of Business Information Sources Reference
HF54.52 .U5 D567 2000
Includes associations, newsletters, magazines & journals,
trade shows, directories & databases, and Web sites.
- Associations on the Net
(Internet Public Library)
"A collection of over 2000 Internet sites providing information
about a wide variety of professional and trade associations, cultural
and art organizations, political parties and advocacy groups,
labor unions, academic societies, and research institutions. Abstracts
summarizing information about the association and its site are
provided."
- Reuters
Business Insight
Use this database to access market reports from five industry
sectors: consumer goods, energy, finance, healthcare, and e-commerce/technology.
Full-text reports are available in PDF or HTML format.
-
International Market Research Reports
Reports are prepared by the Department of Commerce's International
Trade Administration. They provide detailed information
on a commodity or industry within a single country. Often dated.
- ACNielsen
A leading provider of market research. Information and analysis
on consumer products and services industries.
- ESOMAR
World Association of research professionals. Current searchable
directory of 1500 research organizations online - updated monthly.
- Market and Opinion Research International
The largest independent research agency in the UK, does worldwide
research.
- International Market Research
Mall
The first web-based community of market research providers.
You can search, select, buy and view full text of market research
reports online, from more than 50 international market research
providers.
- Datamonitor Market Analysis
Experts
Cover all industries on a global basis.
- Euromonitor
Global coverage - publishes more than 200 new market research
reports a year.
- The Freedonia Group
Leading international industrial research company, publishing
more than 100 studies a year.
- Frost & Sullivan
As well as publishing comprehensive market research reports,
the company now offers a Quick Data Service, which provides answers
to clients' questions in a very short timeframe.
- Mintel International
UK's leading provider of consumer market research. Covers
market, leisure, retail and financial intelligence. Some European
markets also covered.
- Verdict Research
Leading UK and European retail analysts.
These sources provide information about individual magazines, newspapers,
radio and TV stations, cable and satellite systems, and web sites.
These sources may provide information about circulation numbers, broadcast
power and range, network affiliation, target audiences, physical formats,
and rates charged for advertising.
- Gale Directory of Publications and Broadcast Media
Reference Table 6A PN4867. G3
This source provides detailed information on newspapers, magazines,
journals, radio stations, television stations, and cable systems.
Volumes 1 and 2 list periodicals and broadcasters by city (organized
by state and province). Addresses, phone numbers, frequency, physical
layout, subscription rates, advertising rates, circulation, networks,
wattage, and other data are listed where appropriate. Volume 3
provides the master index, tables and statistics; volume 4 provides
regional market indexes by media type.
- Dataplace
From Advertising Age. Provides lists of top magazines and
circulation rankings.
- Broadcasting & Cable Yearbook Reference Table
6A TK1.B86367
Covers television, cable, satellite broadcasting, and radio industries
in the US and Canada. Includes twelve sections: A: industry overview
plus a directory of group owners; B: directory of television stations
by state and city, and TV market statistics; C: cable rankings
by household and penetration percentage; D: directory of radio
stations, call letter lists, radio formats by state, and radio
market statistics; E: satellites and other services; F: programming
services; G: technical services; H: brokers and professional services;
I: associations, events, education, and awards; J: law, regulation,
and government agencies.
- Internet resources and services for international marketing
and advertising HF1416.C69 2002
- Market research: A guide to planning, methodology
& evaluation HF5415.2.H253 2002
- Marketing audit handbook: Tools, techniques &
checklists to exploit your marketing resources
HF5415.16.W55 2002
- MarketSearch database
Search worldwide market research studies from 700 research
firms.
- Researchinfo.com
Free market research resources for those interested in this field.
- Knowthis.com
Marketing Virtual Library - the Internet reference resource
for all aspects of marketing, research, advertising, selling and
promotion.
- Marketing Teacher
Site for those who want to learn more about marketing. Free
15 minute lesson on marketing every week. Many good links.
- Price's List of
Lists
Contains numerous lists of information presented in the form of
rankings of different people, organizations, companies, etc.
Compiled by Gary Price, MLIS.
- American Demographics
Numerous links pertaining to marketing resources, tools, software,
and products, and demographic statistics. Also includes full-text
of several years of American Demographics (follows consumer trends
for business people) and archives of Marketing Tools, (tactics
and techniques for information-based marketers- ceased publication
in July 1998).
- Ad*Access
'The Ad*Access Project, funded by the Duke Endowment "Library
2000" Fund, presents images and database information for over
7,000 advertisements printed in U.S. and Canadian newspapers and
magazines between 1911 and 1955. Ad*Access concentrates on five
main subject areas: Radio, Television, Transportation, Beauty
and Hygiene, and World War II, providing a coherent view of a
number of major campaigns and companies through images preserved
in one particular advertising collection available at Duke University.'
-
Advertising Law
This site contains articles about the legal aspects of marketing
products, FTC guides, speeches, rules, and statutes.
- International Advertising
Association
News releases and announcements from a global network of advertisers,
agencies, the media, and related services.
- Advertising
World
From the University of Texas. A meta-page of resources for
advertising & marketing professionals, students, and teachers.
- EXPOGuide
A comprehensive listing of trade shows and conferences worldwide.
If you can't find what
you're looking for or if you have questions...
- CALL the Reference desk at: 626-6514
- CLICK on the Live assistance button for real
time help during library hours.
- Email us at
refdesk@weber.edu
- or COME IN! The Reference Desk is on the middle
level, North end
|
