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Scope:
This guide is a selected list of resources that will be useful
for locating market share information. These resources
include print materials available in the Stewart Library,
and electronic resources, some of which may be available only
to WSU students, faculty, and staff.
Table
of Contents
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Market share can be broadly measured in two ways: comparing
data at the company level, or examining sales by individual brand.
Market share is defined as the ratio of sales of a brand to the total
sales of that product-type in a particular area (city, county, continent,
etc.). It can also be defined as the ratio of sales of a company's
entire product line to the total sales of all related companies.
Market share data may be difficult to find. You will probably
have to use multiple sources. Listed below are resources available
both online and in the Stewart Library.
- Market Share Reporter Reference Table 6
An "annual compilation of market share reports from periodical
literature" with over 2,000 entries arranged by 511 SIC codes.
Each entry includes the source of the data (worth taking a look
at if you need more information). Provides indexes by brand name,
company, product/services, place names, and source.
- Advertising
Age Dataplace Archives
Look for a "Top [#]" link (for example, "Top 10 soft drink brands").
In most cases, two years of market share data are provided.
Sources of information are given at the bottom of each table.
Links listed in chronological order.
- World Market Share Reporter Reference Table 6
Provides 1,600 entries covering 270 geographical locations from
1995 to 1999. Each entry includes the source of the data. Entries
listed in SIC order.
- Business Rankings Annual Reference Table 6
Useful for company comparisons and market share by brand name.
- Stat-USA
Includes international market research reports. Sections
of this database are password-protected. For password, ask
at reference desk.
- Mintel
Market Reports
Mintel offers market research reports covering US and International
marketplaces. Each report combines data & analysis of the
competitive landscape, market-share analysis and consumer profiles.
Profile setup required.
- Price's List of
Lists
Numerous lists of information in the form of rankings of different
people, organizations, companies, etc. Arranged by subject categories.
Compiled by Gary Price, MLIS.
- Basic Bibliography on Marketing Research Z7164.M18B35
1974
- Essential Marketing Sourcebook HF5415.12.G7J39
1998
- Handbook of International Direct Marketing HF5415.126.H36
1996
- Dictionary of Marketing Research HF5415.2.V36
1987
- Marketing information: a professional reference guide
HF5415.124.M37 1995
- Survey of buying power demographics USA HC110.C6S847
- Sourcebook of zip code demographics Reference
Table 5B HA203.S66
- International marketing data and statistics HA42.I56
- IEBM encyclopedia of marketing HF5412. I32 1999
- Research alert yearbook Reference Table 6
HQ2044.U54R476
Periodical literature
(trade magazines, general business magazines, and business newspapers)
is another source of market share information. Search one
of the business periodical indexes listed below, or look for trade
magazines for a particular industry to find articles on a particular
product, service, company, or industry. A complete list of
periodical indexes can be found on the Business
& Economics Databases Page.
- ABI/Inform
Global
Includes ABI-Inform and the Wall Street Journal. In Proquest,
"market shares" is a subject heading. Enter "market shares" as
a subject in the guided search page, with the product/service,
brand name, or company name as a keyword on another search line.
Most of the articles are available in full text.
- ABI/Inform
Dateline
Hard-to-find local and regional business news coverage of large
corporations, privately held companies, local start-ups, executive
profiles, marketing, finance, and industry news. Provides access
to business information not typically found in national news sources.
Contains news and analysis, information on local markets, and
more gathered from major business tabloids, magazines, daily newspapers,
wire services, and city, state, and regional business publications.
ABI/Inform
Trade & Industry
Search more than 750 business periodicals and newsletters
with a trade or industry focus. Provides users with the latest
industry news, product and competitive information, marketing
trends, and a wide variety of other topics. Contains publications
on every major industry, including finance, insurance, transportation,
construction, and many more.
Business
Dateline
This periodical index focuses on regional publications. Perform
a subject search for "market share" and the product name, brand
name, or company (for example, "market share and trucks").
- Lexis-Nexis
Select the Business category from the main menu, then Business
News. From the Source List at the bottom of the search screen,
select either Business & Finance (business and finance news
sources and magazines) or Industry News (industry and trade sources
on over fifty industries).
- Regional
Business News
This database provides comprehensive full text coverage for
regional business publications. Regional Business News incorporates
coverage of 75 business journals, newspapers and newswires from
all metropolitan and rural areas within the United States. This
database is updated on a daily basis.
- Directory of Business Information Resources
Reference HF54.52 .U5 D567 2000
Provides lists of associations, newsletters, magazines & journals,
trade shows, directories & databases, and Web sites for particular
industries.
- Encyclopedia of Business Information Sources Reference
Z7164.C81E93
This encyclopedia is organized by industry/topic. A list of "Periodicals
and Newsletters" is provided for all the industries listed. The
Encyclopedia also describes the abstracts and indexes, directories,
encyclopedias and dictionaries, handbooks and manuals, statistical
sources, trade and professional societies, and electronic databases
available for each industry.
- National trade and professional associations of the United States,
1999 Reference HD2425.N37 1999
- Standard &
Poor's NetAdvantage
In the Industry Surveys section, look at "industry references"
for a list of important trade journals and professional and trade
associations for a particular industry.
- You can also find trade magazines in many of the article databases,
such as ABI/Inform,
Lexis-Nexis,
Business
Source Premier, Vocational
& Career Collection, or Business
& Industry
SEARCHING
FOR INFORMATION IN TRADE PUBLICATIONS/ASSOCIATIONS
Trade
publications and associations can be valuable sources of information
about a particular industry or your competitors. There are
several strategies you can use to search for information in these
sources:
- Identify specific titles of trade publications
or associations by looking in one of the sources listed above.
If they include a Web address, try browsing their sites.
Some will require you to subscribe, and others will provide information
free of charge. One example of a furniture retail association
is the National Home Furnishings Association.
This and other furniture trade magazines and associations are
listed in the Directory of Business Resources above.
- For trade magazines that do not provide Web
addresses, or for those that do not offer information for free,
check the list of Full
Text Electronic Journals and Newspapers to see if WSU offers
full text access to that particular title. For example,
If you are looking for the magazine called Home Furnishings, click
on 'H' and scroll down until you see the title (if you do not
see the title you are looking for, we do not have access to that
title online- try searching the online catalog to see if we own
it in print). You will see that Home Furnishings is available
from 1995 to 1999 in a database called Masterfile Premier,
from 1997-1999 in Lexis, and 1998 editions are available in the
Business & Industry database. Just click on the database
name, and do a guided search to search for a specific title.
- Demographics USA Reference Table 5B HC110.C6S8472
Covers population and race/ethnicity, age/sex groups, household
related data, Effective Buying Income, and retail sales. Contains
extensive maps and demographic, economic and commercial/industrial
estimates.
- Mediamark research HF5415.3.M43
This survey provides detailed demographic and marketing segments
of media audiences. The coverage is similar to the Simmons service.
- Official guide to American incomes Reference Table
5B HC110.I5E87 1996
Provides data on household, personal, and discretionary income,
trends and household income projections, consumer spending, household
wealth and net worth, poverty trends, and geography of income
and poverty.
- Sourcebook of ZIP code demographics Reference
Table 5B HA203.S66
Includes statistical data on more than 150 characteristics such
as age, race, income, households. Includes a mapbook of ZIP codes
for metropolitan areas.
- Who's buying food & drink : who spends how much on food
and alcohol, at and away from home Reference Table
5B HD9004.M54 1996
Includes information on spending and eating pattern in the US.
- Survey of buying power demographics USA HC110.C6S847
- International marketing data and statistics HA42.I56
- Statistical Portrait of the United States: Social Conditions
and Trends Reference Table 5B
HA214 .S84 Contains 12 thematic chapters with tables and
charts and an appendix with detailed tables.
- Population Abstract of the United States
Reference Table 5B HA 202 B67
Information is organized alphabetically by state. Each state
section contains: a brief history of the formation of the state;
a breakdown of urban and rural population from the earliest census
to the present; current and historical population totals for all
counties and incorporated places of 10,000 or more; and 1990 population
totals for county subdivisions and places in the United States.
- Statistical Abstract
of the United States
Authoritative source of facts about the people, institutions and
economy of the country. This is a publication of the Census Bureau
and is compiled from government and private sources and is an
excellent place to start when looking for statistics. Covers
a broad range of topics, mostly United States, but includes some
international. Most recent edition at the Reference
Desk. Older editions in Government Documents - AE 2.108/2.
- Stat USA
Sections of this database are password-protected. For password,
ask at reference desk. Full-text, federal statistics database.
Contains over 300,000 reports and statistical series of business
and economic data including: General Economic Indicators,
Housing & Construction, Employment, Manufacturing & Industry,
Monetary Statistics, Monetary Statistics, Today's Global
Business Opportunity Leads, Current Exchange Rates, Current &
Historical Trade Leads, Market & Country Research,
International Trade Statistics, Current Press Releases &
more.
- Censtats
A collection of statistical resources offered by the U.S. Census
Bureau. Includes the following titles: Annual Survey of
Manufactures, Building Permits, Census Tract Street Locator, Consolidated
Federal Funds Report, County Business Patterns, International
Trade Data, Occupation by Race and Sex, USA Counties, Zip Code
Business Patterns, and Financial Data for State and Local Governments
and Schools.
- Census 2000
Profiles of General Demographic Characteristics - United
States & All states by county and city. Sex, Age, Race,
Relationship, Household Type, & Housing Tenure.
- American
Factfinder
The Census Bureau's primary vehicle for distributing: 2000 Census
of Population and Housing, 1997 Economic Census, American Community
Survey, 1990 Census of Population and Housing. You
can use American FactFinder to find statistics about population,
housing, industry and business. Currently includes: 2000 Census
Population and Race Data, 1990 Census Basic and Detailed Tables,
American Community Survey 1996-99 1997 Economic Census, Data Basic
Reference Maps (2000 and 1990 Geography) Thematic Maps (1990 Geography)
& Search Address Feature. New 2000 census material
is being included as it becomes available.
- Ameristat
"One-stop source for U.S. population data" 2000
census, children, education, fertility, old age, labor, race,
migration, fertility, mortality, political, marriage, family,
income, poverty, etc.
- FedStats
Official statistical information available to the public from
the Federal Government. Tracks economic and population trends,
health care costs, aviation safety, foreign trade, energy use,
farm production, and more. Access official statistics collected
and published by more than 70 Federal agencies without having
to know in advance which agency produces them. Browse by
topic, agency or search for key words or phrases. Use
MapStats to profile
your State, county, Federal judicial district, or congressional
district.
Some annual
reports provide the market share of a company's products, especially
if the company is proud of its market share. Look for this
material in the introductory material (the glossy, promotional section)
or the management's discussion. Take a look at the company
page for information on finding financial data online.
If you can't find what
you're looking for or if you have questions...
- CALL the Reference desk at: 626-6514
- CLICK on the Live assistance button for real
time help during library hours.
- Email us at
refdesk@weber.edu
- or COME IN! The Reference Desk is on the middle
level, North end.
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