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| TABLE
OF CONTENTS |
February 2004 |
|
NEW BOOK TITLES IN
Economics | Accounting/Tax/Finance
| Technology/Computers | International
Business Topics | Marketing | Management
| Human Resources | E-business
| Other Business Topics | Requested
Titles
NEW
REFERENCE BOOKS
LIBRARY
NEWS
LIBRARY
MATERIALS REQUEST FORM
GENERAL LIBRARY
INFORMATION
Hours | Phone
Numbers | Remote Access
to Databases | E-reserve
information | Library
Faculty | Interlibrary loan
| Business
& Economics Databases | Business
& Economics Electronic Journals | Business
& Economics Research Guides
PREVIOUS COLLECTION UPDATES
April 2002 | October
2002 | February 2003
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| NEW
BOOK TITLES |
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Accounting, Tax,
and Finance
- Final accounting : ambition, greed, and the fall of Arthur Andersen
- Beat the taxman! : easy ways to save tax in your small business
/
- Convertible arbitrage : insights and techniques for successful hedging
/
- The great 401(k) hoax : why your family's financial security is
at risk, and what you can do about it /
- The four pillars of investing : lessons for building a winning portfolio
/
- The $mart investor's $urvival guide : the nine laws of successful
investing in a volatile market /
- Hidden financial risk : understanding off-balance sheet accounting
- Living wages, equal wages : gender and labor market policies in
the United States /
- Unaccountable : how the accounting profession forfeited a public
trust /
- Tools for computational finance /
- Infectious greed : restoring confidence in America's companies /
- Mutual funds : risk and performance analysis for decision making
/
- Sun Tzu on investing : 15 strategies for dynamic investments /
- Rethinking the rules of financial accounting : examining the rules
for proper reporting /
- The new bottom line : bridging the value gaps that are undermining
your business /
- Financial reckoning day : surviving the soft depression of the 21st
century /
- Financial reporting fraud : a practical guide to detection and
internal control /
Economics
- Confronting 9-11, ideologies of race, and eminent economists /
- A mathematician plays the stock market /
- Economic
sanctions : examining their philosophy and efficacy /
- The
right stock at the right time : prospering from the coming good years
/
- Blind faith : our misplaced trust in the stock market--and smarter,
safer ways to invest /
- Downsizing in America : reality, causes, and consequences /
- Rule the freakin' markets : how to profit in any market, Bull or
Bear
- To hell and back : how I survived Wall Street's roller coaster--
and how you can too! /
- Naked economics : undressing the dismal science /
- The market gurus : stock investing strategies you can use from Wall
Street's best /
- Cities and the wealth of nations : principles of economic life /
- The gifts of Athena : historical origins of the knowledge economy
/
- Active investment management : finding and harnessing investment
skill
- Morals, markets and money : ethical, green and socially responsible
investing
- Economics and its enemies : two centuries of anti-economics
- Understanding stocks /
- Beyond the random walk : a guide to stock market anomalies and low-risk
investing /
- The economics of waste /
- Bottom Line's big fat book of free money for everyone /
Marketing
- Everything you want : re-inventing consumers, brands & communications
/
- United we brand : how to create a cohesive brand that's seen, heard,
and remembered /
- Cross-cultural business behavior : marketing, negotiating, sourcing
and managing across cultures /
- Raving fans : a revolutionary approach to customer service /
- The new culture of desire : 5 radical new strategies that will change
your business and your life /
- Global account management : creating value /
- Passion branding : harnessing the power of emotion to build strong
brands /
- Customer relationships /
- Internet marketing intelligence : research tools, techniques, and
resources /
- Body of truth : leveraging what consumers can't or won't say /
- Kidfluence : the marketer's guide to understanding and reaching
generation Y--kids, tweens, and teens /
- Lateral marketing : new techniques for finding breakthrough ideas
- New consumer marketing : managing a living demand system /
Technology/Computers
- Network management MIBs and MPLS /
- The center for democracy and technology and internet privacy in
the U.S. : lessons of the last five years /
- Fundamentals of computer security /
- Real-time system security /
- Data privacy and security /
- The naked employee : how technology is compromising workplace privacy
/
- Broadband : should we regulate high-speed internet access? /
- How breakthroughs happen : the surprising truth about how companies
innovate /
- The venture cafe : secrets, strategies, and stories from America's
high-tech entrepreneurs /
- The Dinner Club : how the masters of the Internet universe rode
the rise and fall of the greatest boom in history /
- Business modeling and data mining /
- Microsoft encyclopedia of security /
- The world wide Wi-Fi : technological trends and business strategies
- Securing systems with the Solaris security toolkit /
- The instructional use of learning objects /
- Internet security : cryptographic principles, algorithms, and protocols
/
- Web-powered databases /
- CIO wisdom /
- Mastering data warehouse design : relational and dimensional techniques
/
- Digital defense : what you should know about protecting your company's
assets /
- Installing and managing workable knowledge management systems
- Wireless horizon : strategy and competition in the worldwide mobile
marketplace /
- The call heard 'round the world : Voice over Internet Protocol and
the quest for convergence /
- Policy-based network management : solutions for the next generation
/
- Shaping the IT organization : the impact of outsourcing and the
new business model /
- Harvard business review on the innovative enterprise.
- ArcView GIS means business /
- Mobile usability : how Nokia changed the face of the mobile phone
- Voice, video, and data network convergence : architecture and design,
from VoIP to wireless /
- Packaged composite applications
- Windows XP unwired : a guide for home, office, and the road
- Cybersecurity operations handbook
- PHP MySQL website programming : problem, design, solution /
- Planet broadband /
- Cisco self-study : building Cisco Metro Optical Networks (METRO)
/
- The essentials of PageMaker 7 : skills & drills training /
- How to break software security : effective techniques for security
testing /
- Data analysis for managers with Microsoft Excel /
- Macromedia Contribute 2 : for Windows and Macintosh /
- Global IT management : a practical approach /
International
Business Topics
- The challenges of economic and institutional reforms in Africa /
- Accounting in China in transition, 1949-2000 /
- Trade and the environment : theory and evidence /
- Doing business with Hungary /
- Doing business with Russia /
- Doing business with Ukraine.
- American businesses in China : balancing culture and communication
/
- Living labour : life on the line at Peugeot France /
- Doing business in emerging Europe /
- African economic development /
- China in the world economy : the domestic policy challenges : synthesis
report /
- Doing business with China /
- George Soros on globalization
- Globalization and its discontents /
- The boom and the bubble : the U.S. in the world economy /
- And why not? : morality and business /
- Privatizing China : the stock markets and their role in corporate
reform
- Working across cultures /
- Restarting and sustaining economic growth and development in Africa
: the case of Kenya /
- Intellectual property and doing business in China /
- Working GlobeSmart : 12 people skills for doing business across
borders /
- The economics of the world trading system /
- Risky business : corruption, fraud, terrorism & other threats
to global business /
- Picking winners? : from technology catch-up to the space race in
Japan /
- Unions and collective bargaining : economic effects in a global
environment /
- The European business handbook.
- Fundamentals of U.S. foreign trade policy : economics, politics,
laws, and issues /
- Africa's stalled development : international causes and cures /
- Retail pricing strategies and market power /
- Shoveling smoke : advertising and globalization in contemporary
India /
- China made : consumer culture and the creation of the nation /
- Doing business with Estonia /
- Big M, little m marketing : new strategies for a new Asia /
- Doing business with Malta /
- Doing business with Lithuania /
- The complete small business guide : a sourcebook for new and small
businesses /
- Handbook on China's WTO accession and its impacts /
Management
- Managing technological development : IKEA, the environment and technology
/
- Beyond budgeting : how managers can break free from the annual performance
trap /
- Strategic innovation : embedding innovation as a core competency
in your organization /
- Organizational surveys : the diagnosis and betterment of organizations
through their members /
- Measuring performance in public and nonprofit organizations /
- The real Warren Buffett : managing capital, leading people /
- The future of leadership development /
- Bold women, big ideas : learning to play the high-risk entrepreneurial
game /
- The support economy : why corporations are failing individuals and
the next episode of capitalism /
- Kmart's ten deadly sins : how incompetence tainted an American icon
/
- Authentic leadership : rediscovering the secrets to creating lasting
value /
- Leading groups and teams /
- Big change at Best Buy : working through hypergrowth to sustained
excellence /
- Game theory at work : how to use game theory to outthink and outmaneuver
your competition /
- The manager's handbook for corporate security : establishing and
managing a successful assets protection program /
- Harvard business review on motivating people.
- In the company of owners : the truth about stock options (and why
every employee should have them) /
- The restoration economy : the greatest new growth frontier : immediate
& emerging opportunities for businesses, communities & investors
/
- Pragmatism and management inquiry : insights from the thought of
Charles S. Peirce /
- Harvard business review on leading in turbulent times.
- Great communication secrets of great leaders /
- Harvard business review on leadership at the top.
- Harvard business review on building personal and organizational
resilience.
- Harvard business review on becoming a high performance manager.
- The best business books ever : the 100 most influential management
books you'll never have time to read.
- Six sigma for financial professionals /
- Juran Institute's six sigma breakthrough and beyond : quality performance
breakthrough methods /
- Early warning : using competitive intelligence to anticipate market
shifts, control risk, and create powerful strategies /
- The seven myths of customer management : how to be customer-driven
without being customer-led /
- Corporate conversations : a guide to crafting effective and appropriate
internal communications /
- The Wright way : 7 problem-solving principles from the Wright brothers
that can make your business soar! /
- Value leadership : the 7 principles that drive corporate value in
any economy /
- Critical incident management /
- Corporate ethics for financial managers ; navigating with case studies
and practical solutions /
- RAPID value management for the business cost of ownership : readiness,
architecture, process, integration, deployment /
- Breakthrough : how great companies set outrageous objectives, and
achieve them /
- Manager's guide to performance reviews /
- Trajectory management : leading a business over time /
- Managing information technology projects : applying project management
strategies to software, hardware, and integration initiatives /
- CEO credibility the management of reputation /
- The successful business plan : secrets & strategies /
E-business
- Payment technologies for E-commerce /
- Out of the box : strategies for achieving profits today and growth
tomorrow through web services /
- New economy handbook
Human Resources
- Job feedback : giving, seeking, and using feedback for performance
improvement /
- Managing for knowledge : HR's strategic role /
- Working together : how workplace bonds strengthen a diverse democracy
/
- How great decisions get made : 10 easy steps for reaching agreement
on even the toughest issues /
- On staffing : advice and perspectives from HR leaders
Other
Business Topics
- Fraud examination & prevention /
- Validity generalization : a critical review /
- How safe are our skies? : assessing the airlines' response to terrorism
/
- Disconnected : deceit and betrayal at WorldCom /
- Business writing for results : how to create a sense of urgency
and increase response to all of your business communications /
- Writing winning business proposals : your guide to landing the client,
making the sale, persuading the boss /
- Inside Arthur Andersen : shifting values, unexpected consequences
- The Wal-Mart decade : how a generation of leaders turned Sam Walton's
legacy into the world's number one company /
- Managing the audit function : a corporate audit department procedures
guide /
- Medieval London houses /
- Business ethics /
- Resistance is useless : the art of business persuasion /
- From main street to cyber street : a series on changes in the practice
of communication /
- Furniture & interiors of the 1940s /
- Rethinking the skyscraper : the complete architecture of Ken Yeang
- Rethinking corporate security in the post-9/11 era /
- Working the room : how to move people to action through audience-centered
speaking /
- The silent takeover : global capitalism and the death of democracy
- Carnegie /
- Leadership /
- Value shift : why companies must merge social and financial imperatives
to achieve superior performance /
- The Rumsfeld way : leadership wisdom of a battle-hardened maverick
/
- Why and how audits must change : practical guidance to improve your
audits /
- Alcohol and drug problems at work : the shift to prevention /
- The conflict and communication activity book : 30 high-impact training
exercises for adult learners /
- Making self-employment work for people with disabilities /
- Agricultural trade policies in the new millennium /
- Managing ethics in business organizations : social scientific perspective
/
- Presenting to win : the art of telling your story /
- The global negotiator : making, managing, and mending deals around
the world in the twenty-first century /
- Power failure : the inside story of the collapse of Enron /
- ArcView GIS means business /
- The Adams cover letter almanac.
- Awaken the giant within : how to take immediate control of your
mental, emotional, physical & financial destiny! /
- Changing prospects for trade unionism : comparisons between six
countries /
- Enterprising women : 250 years of American business /
- Corporate entrepreneurship : top managers and new business creation
/
- Sex in advertising : perspectives on the erotic appeal /
- Antitrust abuse in the new economy : the Microsoft case /
- Ghana in Africa and the world : essays in honor of Adu Boahen /
- Harvard business essentials : negotiation.
- Rural dimensions of welfare reform /
- The great telecoms swindle : how the collapse of WorldCom finally
exposed the technology myth /
- Global spin : the corporate assault on environmentalism /
- Architect's guide to feng shui : exploding the myth /
- The poker machine state : dilemmas in ethics, economics & governance
/
- Harvard business essentials : business communication.
- Harvard business review on corporate responsibility.
- Harvard business review on corporate ethics.
- Harvard business review on strategic alliances.
- Burn your business plan! : what investors really want from entrepreneurs
/
- It's still the economy, stupid : George W. Bush, the GOP's CEO /
- Four hour house [videorecording]
- Four hour house [videorecording] /
- Turning research into results : a guide to selecting the right performance
solutions /
- Translating strategy into shareholder value : a company-wide approach
to value creation /
- Great transformations : economic ideas and institutional change
in the twentieth century /
- The partnering imperative : making business partnerships work
- Negotiate this! : by caring, but not T-H-A-T much /
- The power of strategy innovation : a new way of linking creativity
and strategic planning to discover great business opportunities /
- The business valuation book : proven strategies for measuring a
company's value /
- Collaborate to compete : driving profitability in the knowledge
economy /
- The hothouse effect : intensify creativity in your organization
using secrets from history's most innovative communities /
Requested
Titles
- Africa /
- Gamers [videorecording] : a documentary
|
| NEW REFERENCE
BOOKS |
| |
- American generations : who they are, how they live, what they think
- Canadian dictionary of finance and investment terms /
- The Advertising age encyclopedia of advertising /
- Business : the ultimate resource /
- Data sources for business and market analysis,
- ArcView GIS means business /
- The Adams cover letter almanac.
- Webster's new world finance and investment dictionary /
- ArcView GIS means business /
- Dictionary of marketing communications /
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| LIBRARY NEWS
|
| |
| BUSINESS REFERENCE
COLLECTION
The business reference collection
(call numbers HB-HJ) is now located on the East Wall of reference.
This area includes several tables for individual or group study, and
wireless access is available.
OFFICE HOURS
I will be holding office hours
in the Wattis building, room 220, on Wednesdays from 10-noon. Please
feel free to drop by if you have any questions about library resources
or services, would like to request library materials, or if you would
like to work together on research or curriculum development projects.
I also encourage you to send students over who need assistance with
research or assignments.
JOURNAL CANCELLATION
Local and statewide initiatives
have made it possible for us to add hundreds of electronic journals
to the library’s collection, resulting in a significant overlap
between our print subscriptions and the titles we have access to online.
This overlap means that we are currently paying twice for access to
a large number of journals. Faculty and staff should have received a
memo with titles proposed for cancellation. The purpose of the
cancellation project is to cancel print titles that are duplicated online,
as well as any titles that do not or no longer support the curriculum
or faculty research. If you have any questions, or would like to see
the most up-to-date list, please contact Shaun at x7570. For the
most updated list, CLICK
HERE.
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